Buch, Englisch, 262 Seiten, Format (B × H): 152 mm x 229 mm, Gewicht: 434 g
Multidimensional Market Mechanisms
Buch, Englisch, 262 Seiten, Format (B × H): 152 mm x 229 mm, Gewicht: 434 g
ISBN: 978-0-521-00383-4
Verlag: Cambridge University Press
Dynamic pricing and on-line auctions are emerging as the preferred models for e-business. Forrester Research predicts that business-to-business Internet auctions will grow to $52.6 billion by 2002, while dynamically priced business-to-business transactions will rise to $88 billion, representing 27% of the value of all business-to-business e-commerce transactions. This multi-disciplinary book presents a framework of negotiation protocols for electronic markets. It is the first book to combine economics with computer science and the first to describe multidimensional auction mechanisms - i.e. automated negotiations on multiple attributes and/or multiple units of a product. In addition it summarises the introductory economics needed to understand electronic markets, and surveys the literature on negotiation and auction theory. Case studies include the trading of financial derivatives. For use in the design, implementation and upgrade of electronic markets, for researchers in: economics, information systems and operations management, computer science and all students of the e-commerce phenomenon.
Autoren/Hrsg.
Fachgebiete
Weitere Infos & Material
1. Electronic commerce and electronic marketplaces; 1.1. Market-based coordination; 1.2. Fixed versus dynamic pricing; 1.3. Advanced auction design for electronic markets; 1.4. The structure of this book; 2. Internet marketplaces - a technical perspective; 2.1. The role of electronic brokers; 2.2. Electronic brokerage services on the internet; 2.3. Software architectures of electronic commerce applications; 2.4 Services of an electronic broker; 2.5. OFFER - a sample implementation; 2.6. Technical challenges and directions; 3. The difficulty of setting prices; 3.1. Market structures; 3.2. Setting optimal prices; 3.3. Towards dynamic pricing; 4. Methods for the analysis and design of electronic markets; 4.1. Equilibrium theory; 4.2. Game theory; 4.3. Mechanism design theory; 4.4. Experimental economics; 4.5. Computational economics and simulation; 5. Automated negotiations - a survey of state-of-the-art practices; 5.1. A roadmap to negotiation situations in electronic commerce; 5.2. One-on-one bargaining; 5.3. Multilateral negotiations; 5.4. A critical review of game-theoretical auction models; 5.5. Experimental analysis of standard auction mechanisms; 5.6. Towards new frontiers - multi-unit auctions; 5.7. Analysis of online auctions; 5.8. Summary; 6. Experimental analysis of multi-attribute auctions; 6.1. Multi-attribute procurement negotiations; 6.2. Description of the analyzed mechanisms; 6.3. Research questions; 6.4. Trading financial derivatives - a sample scenario; 6.5. Implementation of an electronic brokerage service; 6.6. Results of a laboratory experiment; 7. Economic models of multi-attribute auctions; 7.1. Previous game-theoretical analysis; 7.2. Comparison of conventional and multi-attribute auctions; 7.3. Multi-unit extensions; 7.4. Summary; 8. Conclusions and perspectives; 8.1. Applicability and prerequisites; 8.2. The role of decision support; Appendix: utility theory and decision analysis; Techniques; Basic ideas of utility theory; Multi-objective decision analysis; References; Index.
