E-Book, Englisch, 199 Seiten
Beyond the Low Cost Business
2013
ISBN: 978-1-137-27753-4
Verlag: Palgrave Macmillan UK
Format: PDF
Kopierschutz: 1 - PDF Watermark
Rethinking the Business Model
E-Book, Englisch, 199 Seiten
ISBN: 978-1-137-27753-4
Verlag: Palgrave Macmillan UK
Format: PDF
Kopierschutz: 1 - PDF Watermark
Clients are consistently demanding lower prices at the time of each purchase and companies can only react by reducing costs. This volume shows that the only way to do this, is to reinvent the business model. New consumers, new pricing, new brands, new strategies.




