Strategies for Sustainability

Global Perspectives
1. Auflage 2026
ISBN: 978-1-032-80522-1
Verlag: Taylor & Francis Ltd

Buch, Englisch, 132 Seiten, Format (B × H): 174 mm x 246 mm

Strategies for Sustainability brings together authors and perspectives from different industries, practice areas and geographies within a unifying story thread to inform communication efforts and critical discussion of contemporary ecological strategies relevant to business and marketing needs.

Anchored in diverse areas of study such as communication, technology, innovation, diplomacy, policy making, operations management, financial inclusion, and organizational research, it features a range of sectors including energy, transportation, finance, auto manufacturing, construction, retail, urban planning, policy-making and the blue economy, bringing unique insights from across the world from academia and practice alike. It aims to take a balanced approach, exploring the positive as well as the less flattering aspects of sustainability efforts. Each chapter starts with a thought-provoking key question, prompting the reader to revisit their current notions of ecological sustainability and critically assess the gaps between sustainability strategy and actual sustainability efforts. Chapter objectives, themes, case studies and discussion questions throughout the book support student learning.

Written in a simple, concise manner, this book is suitable for undergraduate and postgraduate students of business strategy, marketing, international business and sustainability-related fields, as well as practitioners from a range of different industries.

Zielgruppe

Postgraduate, Professional Reference, and Undergraduate Advanced

Autoren/Hrsg.

Beveridge, Ivana

Fachgebiete

• Geowissenschaften Umweltwissenschaften Nachhaltigkeit
• Wirtschaftswissenschaften Betriebswirtschaft Bereichsspezifisches Management Betriebliches Energie- und Umweltmanagement
• Wirtschaftswissenschaften Betriebswirtschaft Bereichsspezifisches Management Marketing
• Wirtschaftswissenschaften Betriebswirtschaft Management Strategisches Management
• Wirtschaftswissenschaften Wirtschaftssektoren & Branchen Energie- & Versorgungswirtschaft
• Wirtschaftswissenschaften Volkswirtschaftslehre Internationale Wirtschaft Entwicklungsökonomie & Emerging Markets

Inhaltsverzeichnis

1. Communicating Sustainability Amidst Emerging Challenges 2. Frugal Innovation as an Enabler of Systemic Sustainability Efforts 3. Sustainable Operations Strategy through Digital Technology 4. Technology and Innovation for Sustainable Circular Economies 5. Sustainable Finance and Access to Finance in Emerging Markets 6. Integration of Urban Planning and Landscape Ecology 7. Organizational Compassion 8. The Role of International organizations in Rising Consumer Environmental Awareness 9. Cross-Disciplinary Technology Innovation for Advancing the Blue Economy

Über Autor(innen)

Ivana Beveridge is Head of Program in Marketing, Communication and Media at Sorbonne University Abu Dhabi. Her research focuses on various aspects of sustainable strategy, sustainability communication and consumer behavior, with particular focus on sustainable food and the energy transition. She holds a PhD from Sorbonne University Abu Dhabi.