MGMT LESSONS MAYO CLINIC PB

Erscheinungsjahr 2017
ISBN: 978-1-260-01183-8
Verlag: McGraw-Hill

Buch, Englisch, 304 Seiten, Format (B × H): 152 mm x 229 mm, Gewicht: 446 g

The leader’s guide to building a service powerhouse using the approach that made Mayo Clinic the #1 healthcare system in AmericaMayo Clinic is among the best service organizations in the world. It fosters a culture that exceeds customer expectations and earns deep loyalty from both customers and employees. This classic business guide offers a rare, up-close look at the best practices that drive Mayo Clinic’s success. By examining the operating principles that guide every management decision at this legendary institution, authors Leonard Berry and Kent Seltman:• Demonstrate how a great service brand evolves from the core values that nourish and protect it
• Extrapolate instructive business lessons that apply outside healthcare
• Illustrate the benefits of pooling talent and encouraging teamwork
• Present a proven prescription for creating sustainable service excellenceLearn how to apply the Clinic’s winning methods to your own organization: business concepts that produce stellar results, effective organizational efficiency, and world-class interpersonal service.

Autoren/Hrsg.

Berry

Berry, Leonard

Seltman, Kent

Fachgebiete

• Wirtschaftswissenschaften Betriebswirtschaft Betriebswirtschaft: Theorie & Allgemeines

Inhaltsverzeichnis

AcknowledgmentsChapter 1: The 100-Year BrandChapter 2: Preserving a Patient-First LegacyChapter 3: Practicing Team MedicineChapter 4: Practicing Destination MedicineChapter 5: Partnering for LeadershipChapter 6: Hiring for Values-and TalentChapter 7: Orchestrating the Clues of QualityChapter 8: Creating, Extending, and Protecting the BrandChapter 9: Investing in Tomorrow's OrganizationChapter 10: Realizing Human PotentialIndex

Über Autor(innen)

A University Distinguished Professor of Marketing, Leonard L. Berry, PhD, holds the M.B. Zale Chair in Retailing and Marketing Leadership in the Mays Business School at Texas A&M University. He is also a Senior Fellow at the Institute for Healthcare Improvement, Cambridge, Massachusetts. Kent D. Seltman, PhD, is Emeritus Chair of Marketing at Mayo Clinic. He served as director of marketing at the Clinic from 1992 through 2006. With more than 25 years of experience in healthcare marketing, Dr. Seltman writes and lectures frequently on marketing and branding.