Marketing and American Consumer Culture

A Cultural Studies Analysis
Softcover Nachdruck of the original 1. Auflage 2016
ISBN: 978-3-319-83712-3
Verlag: Springer International Publishing

Buch, Englisch, 164 Seiten, Previously published in hardcover, Format (B × H): 148 mm x 210 mm, Gewicht: 236 g

This book offers a cultural studies approach to marketing and advertising and shows readers how scholars from different academic disciplines make sense of marketing’s role in American culture and society.  It is written in an accessible style and has numerous drawings by the author to give it more visual interest.

Zielgruppe

Research

Autoren/Hrsg.

Berger, Arthur Asa

Fachgebiete

• Sozialwissenschaften Medien- und Kommunikationswissenschaften Kommunikationswissenschaften
• Wirtschaftswissenschaften Betriebswirtschaft Bereichsspezifisches Management Marketing
• Interdisziplinäres Wissenschaften Wissenschaft und Gesellschaft | Kulturwissenschaften Kulturwissenschaften
• Sozialwissenschaften Medien- und Kommunikationswissenschaften Medienwissenschaften
• Wirtschaftswissenschaften Betriebswirtschaft Bereichsspezifisches Management Public Relations
• Sozialwissenschaften Soziologie | Soziale Arbeit Spezielle Soziologie Freizeitsoziologie, Konsumsoziologie, Alltagssoziologie, Populärkultur

Inhaltsverzeichnis

Introduction: Martians and MarketingChapter 1: The Semiotics of Marketing: Selling with SignsChapter 2: A Psychoanalytic Approach to MarketingChapter 3: Sociological Theory: The Group SellsChapter 4: Marxism and MarketingChapter 5: The Anthropology of MarketingChapter 6: Marketing Memes: Antiquity and ModernityChapter 7: Marketing the SelfChapter 8: Marketing Something: Advertising Cruise TourismChapter 9: Marketing the President: Political MarketingChapter 10: Marketing to MillenialsChapter 11: Marketing and Social MediaChapter 12: Marketing Countries: Selling the USAChapter 13: Marketing TheoryChapter 14: Ernest Dichter’s The Strategy of DesireCoda: Marketing and Martians

Über Autor(innen)

Arthur Asa Berger is Professor Emeritus of Broadcast and Electronic Communication Arts at San Francisco State University, USA. He has published more than seventy books on media, popular culture, humor, semiotics and tourism. He was a Fulbright lecturer in Italy in 1963 and has lectured in countries such as Iran, China, Indonesia, Germany, and Argentina. He was elected to the University of Iowa School of Journalism and Mass Communication Hall of Fame in 2009.