Applied Discourse Analysis

Popular Culture, Media, and Everyday Life
Softcover Nachdruck of the original 1. Auflage 2016
ISBN: 978-3-319-83671-3
Verlag: Springer International Publishing

Buch, Englisch, 201 Seiten, Previously published in hardcover, Format (B × H): 148 mm x 210 mm, Gewicht: 281 g

This book, written in an accessible style and illustrated with drawings by the author and with many other images, discusses the basic principles of discourse theory and applies them to various aspects of popular culture, media and everyday life. Among the topics it analyzes are speed dating, advertising, jokes, language use, myths, fairy tales and material culture.

Zielgruppe

Research

Autoren/Hrsg.

Berger, Arthur Asa

Fachgebiete

• Interdisziplinäres Wissenschaften Wissenschaft und Gesellschaft | Kulturwissenschaften Populärkultur
• Sozialwissenschaften Medien- und Kommunikationswissenschaften Kommunikationswissenschaften
• Sozialwissenschaften Medien- und Kommunikationswissenschaften Medienwissenschaften
• Interdisziplinäres Wissenschaften Wissenschaft und Gesellschaft | Kulturwissenschaften Kulturwissenschaften
• Geisteswissenschaften Theater- und Filmwissenschaft | Andere Darstellende Künste Filmwissenschaft, Fernsehen, Radio

Inhaltsverzeichnis

Introduction: Li’l Abner and Critical Multimodal Discourse Analysis.- 1. Communication: What Objects Tell Us.- 2. Language: Speed Dating.- 3. Metaphor: Love is a Game.- 4. Words: Freud on Dreams.- 5. Images: Advertising.- 6. Signs: Fashion.- 7. Narratives: Fairy Tales.- 8. Texts: Hamlet.- 9. Myths: The Myth Model.- 10. Genres: Uses and Gratifications.- 11. Humor: Jokes.- 12. Intertextuality: Parody.- 13. Rituals: Smoking.- 14. Lifestyles: Grid-Group Theory.- 15. Sacred and Profane: Department Stores and Cathedrals.- 16. Ideology: The Prisoner.- 17. Culture: Identity.- 18. Nobrow Culture: The Maltese Falcon.

Über Autor(innen)

Arthur Asa Berger is Professor Emeritus of Broadcast and Electronic Communication Arts at San Francisco State University, USA. He has published more than seventy books on media, popular culture, humor, semiotics and tourism. He was a Fulbright lecturer in Italy in 1963 and has lectured in countries such as Iran, China, Indonesia, Germany, and Argentina. He was elected to the University of Iowa School of Journalism and Mass Communication Hall of Fame in 2009.