E-Book, Englisch, 120 Seiten, eBook
Reihe: Markt- und Unternehmensentwicklung Markets and Organisations
Benz Strategies in Markets for Experience and Credence Goods
2007
ISBN: 978-3-8350-9580-9
Verlag: Deutscher Universitätsverlag
Format: PDF
Kopierschutz: 1 - PDF Watermark
E-Book, Englisch, 120 Seiten, eBook
Reihe: Markt- und Unternehmensentwicklung Markets and Organisations
ISBN: 978-3-8350-9580-9
Verlag: Deutscher Universitätsverlag
Format: PDF
Kopierschutz: 1 - PDF Watermark
The quality and characteristics of industrial and consumption goods are often not revealed until after consumption. However, the decision to buy these products must be made before buying. Many strategies and instruments for signalling and screening have been developed in the economic world in order to overcome potential market failure due to insufficient quality detection. In many situations, efficient incentives and quality revelation are given to the market players by contracts that structure the process and payments of the transaction.
Dr. Men-Andri Benz promovierte bei Prof. Dr. Egon Franck am Lehrstuhl für Unternehmensführung und -politik der Universität Zürich. Er ist bei Simon - Kucher & Partners als Strategie und Marketing Consultant tätig.
Zielgruppe
Research
Weitere Infos & Material
1;Foreword;6
2;Preface;7
3;Contents;8
4;Figures;11
5;1. Experience and Credence Goods - An Introduction;13
6;2. Experience Characteristics and Moral Hazard in Team Sports;18
7;3. Credence Characteristics and Strategic Human Capital Selection;58
8;4. Experience Goods, Tournaments, and Oligopolistic Markets;87
9;5. Summary and Conclusions;118
10;References;121
Experience and Credence Goods - An Introduction.- Experience Characteristics and Moral Hazard in Team Sports.- Credence Characteristics and Strategic Human Capital Selection.- Experience Goods, Tournaments, and Oligopolistic Markets.- Summary and Conclusions.
