B2B Influencer Marketing

Work with Creators to Generate Authentic and Effective Marketing
1. Auflage 2024
ISBN: 978-1-3986-1528-1
Verlag: Kogan Page

Buch, Englisch, 256 Seiten, Format (B × H): 156 mm x 234 mm, Gewicht: 709 g

Have you ever wondered how your B2B brand could use influencers to drive revenue? Ever seen B2C brands killing it in the creator economy and wanted to do the same? If so, this practical guide on how B2B brands can partner with creators to generate more authentic and effective campaigns is the book for you. Transform your B2B marketing strategy with the power of influencer marketing. B2B Influencer Marketing is a comprehensive guide for B2B brands looking to leverage the creator economy to drive revenue and enhance campaign effectiveness. This book demystifies influencer marketing for B2B businesses, offering actionable insights and strategies to build successful influencer partnerships. Explore the history and evolution of influencer marketing, understand the landscape and learn how to forge long-term partnerships with creators. From choosing the right influencers to measuring campaign performance, this guide provides a road map to navigate the complexities of influencer marketing. With practical advice and real-world examples, this book is an essential resource for any B2B marketer looking to harness the power of influencer marketing.

Autoren/Hrsg.

Bennett, Nick

Fachgebiete

• Wirtschaftswissenschaften Betriebswirtschaft Bereichsspezifisches Management Marketing
• Wirtschaftswissenschaften Betriebswirtschaft Bereichsspezifisches Management E-Commerce, E-Business, E-Marketing

Inhaltsverzeichnis

• • Chapter - 00: Introduction
  • Chapter - 01: The History and Evolution of Influencer Marketing
  • Chapter - 02: Understanding the Landscape of Influencer Marketing
  • Chapter - 03: Legalities and Ethical Considerations
  • Chapter - 04: Using Social Listening for Your B2B Influencer Campaigns
  • Chapter - 05: Crafting Your Influencer Marketing Campaign
  • Chapter - 06: Tools of the Trade: Analysis, Measurement, and Content Creation
  • Chapter - 07: Forging Long-Term B2B Influencer Partnerships
  • Chapter - 08: International Influencer Marketing
  • Chapter - 09: Influencer Marketing on LinkedIn and Other B2B Networks
  • Chapter - 10: Amplifying Your Strategy
  • Chapter - 11: Multimedia platforms (Instagram and Snapchat)
  • Chapter - 12: Other platforms to consider
  • Chapter - 13: Crisis Management in Influencer Marketing
  • Chapter - 14: Getting Identified as an Influencer Yourself
  • Chapter - 15: Achieving Long-term Success as a Creator
  • Chapter - 16: Looking Forward: Future Trends in B2B Influencer Marketing

Über Autor(innen)

Bennett, Nick
Nick Bennett is TACK's Co-Founder and Chief Customer Officer, a seasoned B2B marketer with over a decade of experience in the tech industry. Based near Boston, Massachusetts, Nick specializes in go-to-market strategies, championing a people-first approach to foster meaningful connections and drive revenue growth.

As an advocate for integrating the creator economy into B2B marketing, Nick brings unique insights from his experience both as a creator collaborating with B2B brands and as a B2B professional partnering with creators. He is the author of the People-First GTM Newsletter, delivering weekly insights on aligning go-to-market strategies with modern buying behaviors.

Nick also co-hosts the GTM News Desk podcast with Mark Kilens, discussing essential B2B Go-to-Market trends and strategies. Through these platforms, Nick continues to share his expertise and advocate for people-centric approaches in the B2B landscape.

Nick Bennett is TACK's co-founder and chief customer officer, having over a decade of experience in B2B marketing. Based near Boston, he specializes in go-to-market strategies and champions a people-first approach to drive revenue growth. Nick integrates the creator economy into B2B marketing, sharing insights as a creator and professional. He authors the People-First GTM Newsletter, providing weekly insights on modern buying behaviors and co-hosts the GTM News Desk podcast with Mark Kilens, discussing B2B trends and strategies. Through these platforms, he advocates for people-centric approaches in the B2B landscape.