Practical Web Analytics for User Experience

How Analytics Can Help You Understand Your Users
Erscheinungsjahr 2013
ISBN: 978-0-12-404619-1
Verlag: Elsevier Science

Buch, Englisch, 256 Seiten, Format (B × H): 189 mm x 233 mm, Gewicht: 538 g

Practical Web Analytics for User Experience teaches you how to use web analytics to help answer the complicated questions facing UX professionals. Within this book, you'll find a quantitative approach for measuring a website's effectiveness and the methods for posing and answering specific questions about how users navigate a website. The book is organized according to the concerns UX practitioners face. Chapters are devoted to traffic, clickpath, and content use analysis, measuring the effectiveness of design changes, including A/B testing, building user profiles based on search habits, supporting usability test findings with reporting, and more. This is the must-have resource you need to start capitalizing on web analytics and analyze websites effectively.

Zielgruppe

<p>UX professionals (UX designers, usability engineers, usability architects, usability researchers, UX managers)<b>Secondary:</b> Graduate level students in a human-computer interaction, usability, or related program.</p>

Autoren/Hrsg.

Beasley, Michael

Fachgebiete

• Geisteswissenschaften Design Interface Design, Interaktionsdesign, Application Design
• Mathematik | Informatik EDV | Informatik Informatik Mensch-Maschine-Interaktion User Interface Design & Benutzerfreundlichkeit

Inhaltsverzeichnis

Chapter 1 IntroductionChapter 2 Analysis ProcessChapter 3 How it WorksChapter 4 GoalsChapter 5 Visitor AnalysisChapter 6 Traffic AnalysisChapter 7 How People Use ContentChapter 8 Clickpath AnalysisChapter 9 SegmentationChapter 10 Putting it TogetherChapter 11 TestingChapter 12 Measuring Behavior within PagesChapter 13 AB TestingChapter 14 ProfilesChapter 15 CultureChapter 16 Conclusion

Über Autor(innen)

Beasley, Michael
Michael Beasley is a user experience designer at ITHAKA and has eight years of experience in usability testing, user interface design, and web analytics. Previously, he was the measurement team lead at Pure Visibility, where he fused web analytics with traditional user experience activities to better answer clients' questions about their customers. Mike earned his MSI degree in human-computer interaction at the University of Michigan School of Information and was active for several years on the board of the Michigan chapter of the User Experience Professionals' Association. Mike has written articles for User Experience magazine and has given talks and workshops on web analytics geared toward user experience professionals.