Batty / Cain Media Writing

A Practical Introduction
2. Auflage 2016
ISBN: 978-1-137-52955-8
Verlag: Macmillan Education
Format: PDF
Kopierschutz: 0 - No protection

E-Book, Englisch, 296 Seiten, Ebook (PDF)

Now updated in a second edition, this highly accessible and practical guide to media writing brings together a range of different professional contexts, enabling students to develop a solid understanding of the practices that will enable them to excel in any media writing field today. In chapters spanning print, online and broadcast news, magazines, public relations, advertising and screenwriting, Batty and Cain outline the key theories, concepts and tools for writing in each context, exploring their distinctive styles and practices and also identifying their shared ideas and principles. Packed with exercises, case studies and career guidance, this lively resource encourages students to engage with each form and hone transferable skills. This insightful text is essential reading for students of journalism, creative writing, media studies and communication studies.

Zielgruppe

Lower undergraduate

Autoren/Hrsg.

Batty, Craig

Cain, Sandra

Inhaltsverzeichnis

Introduction.- 1. Approaches to Writing for the Media.- 2. Writing News: Print and Online.- 3. Writing News: Broadcast.- 4. Writing for Magazines.- 5. Writing for Public Relations.- 6. Writing Copy for Advertising.- 7. Screenwriting: Fictional Formats.- 8. Screenwriting: Factual Formats.

Über Autor(innen)

Craig Batty is Associate Professor of Screenwriting in the School of Media and Communication at RMIT University, Australia. Sandra Cain is Senior Lecturer in Creative Writing in the Media School at Bournemouth University, UK.