Buch, Englisch, 432 Seiten, KART, Format (B × H): 156 mm x 234 mm, Gewicht: 701 g
Buch, Englisch, 432 Seiten, KART, Format (B × H): 156 mm x 234 mm, Gewicht: 701 g
ISBN: 978-0-88937-257-3
Verlag: Hogrefe Publishing
Ever more researchers in the social sciences and market research are interested in using the benefits of the Internet to obtain data, and as this book shows online studies can address many questions that are asked by social scientists. This unique text provides comprehensive and up-to-date information, from the basics upwards, about online research methods, technical approaches to data collection, and the quality and limitations of data collected online. Included among the twenty-three chapters, written by leading online researchers from Europe and North America, are ones investigating the implementation of both reactive and non-reactive methods of data collection. The studies reported utilize Web-based questionnaires, Web experiments, observations of virtual worlds, case narrations, content analyses, and analysis of mailing-lists and other log data. In addition to featuring various fields of research in the online environment and reporting the results of such studies, this book also seeks to bridge a gap between Internet scientists in Europe and the US. In the past, researchers have tended to work on similar projects without collaboration: this book represents a joint effort among these researchers. Online research from an international perspective: the latest developments and techniques for social scientists and others interested in exploiting the opportunities the Internet provides.
Autoren/Hrsg.
Fachgebiete
- Wirtschaftswissenschaften Betriebswirtschaft Bereichsspezifisches Management Marketing
- Sozialwissenschaften Soziologie | Soziale Arbeit Soziologie Allgemein Empirische Sozialforschung, Statistik
- Wirtschaftswissenschaften Betriebswirtschaft Bereichsspezifisches Management E-Commerce, E-Business, E-Marketing
- Mathematik | Informatik EDV | Informatik Digital Lifestyle Internet, E-Mail, Social Media
Weitere Infos & Material
Web Surveys - An appropriate mode of data collection for the social sciences?
Wolfgang Bandilla
Internet Surveys and Data Quality: A review
Tracy L. Tuten, David J. Urban, & Michael Bosnjak
Online Panels
Anja S. Göritz, Nicole Reinhold, & Bernad Batinic
Assessing Internet Questionnaires: The online pretest lab
Lorenz Gräf
Context Effects in Web Surveys
Ulf-Dietrich Reips
Understanding the Willingness to Participate in Online-Surveys - The case of E-mail questionnaires
Michael & Bosnjak & Bernad Batinic
Generalizability Issues in Internet-Based Survey Research: Implications for the internet addiction controversy
Viktor Brenner
Personality Assessment via Internet: Comparing online and paper-and-pencil questionnaires
Guido Hertel, Sonja Naumann, Udo Konradt, & Bernad Batinic
Comparison of Psychologists' Self Image and Their Image in the Internet and in Print
Ira Rietz & Svenja Wahl
Ability and Achievement Testing on the World Wide Web
Oliver Wilhelm & Patrick E. McKnight
Psychological Experimenting on the World Wide Web: Investigating content effects in syllogistic reasoning
Jochen Musch & Karl Christoph Klauer
Online Research and Anonymity
Kai Sassenberg & Stefan Kreutz
Theory and Techniques of Conducting Web Experiments
Ulf-Dietrich Reips
Contact Measurement in the WWW
Andreas Werner
Lurkers in Mailing Lists
Christian Stegbauer & Alexander Rausch
Forms of Research in MUDs
Sonja Utz
Content Analysis in Online Communication: A challenge for traditional methodology
Patrick Rössler
"Let a Thousand Proposals Bloom" - Mailing lists as research sources
Jeanette Hofmann
Studying Online-Love and Cyber-Romance
Nicola Döring
Artificial Dialogues - Dialogue and interview-bots for the WWW
Dietmar Janetzko
World Wide Web Use at a German University - Computers, sex and imported names. Results of a log file analysis
Thomas Berker
Academic Communication and Internet Discussion Groups: What kinds of benefits for whom?
Uwe Matzat
Empirically Quantifying Unit-Nonresponse-Errors in Online-Surveys and Suggestions for Computational Correction-Methods
Gerhard Lukawetz
