E-Book, Englisch, 312 Seiten
Bateman Multimodality and Genre
2008
ISBN: 978-0-230-58232-3
Verlag: Palgrave Macmillan UK
Format: PDF
Kopierschutz: 1 - PDF Watermark
A Foundation for the Systematic Analysis of Multimodal Documents
E-Book, Englisch, 312 Seiten
ISBN: 978-0-230-58232-3
Verlag: Palgrave Macmillan UK
Format: PDF
Kopierschutz: 1 - PDF Watermark
The first systematic, corpus-based and theoretically rigorous approach to the description and analysis of multimodal documents. Drawing on academic research and the experience of designers and production teams, Bateman uses linguistically-based analysis to show how different modes of expression together make up a document with a recognisable genre.
JOHN BATEMAN is Professor of English Linguistics at the University of Bremen, Germany.




