Starting a Business from Home

Your Guide to Planning Your Home Start-Up, Reaching a Market and Creating a Profit
3. Auflage 2017
ISBN: 978-0-7494-8084-4
Verlag: Kogan Page

Buch, Englisch, 304 Seiten, Format (B × H): 140 mm x 216 mm, Gewicht: 385 g

Reihe: Business Success

For aspiring entrepreneurs and business owners, the possibilities are limitless. The flexibility, freedom and cost-effectiveness that starting-up in the home offers means that more and more entrepreneurs are choosing this as the best location to agilely launch their business. Starting a Business from Homegives you the valuable advice you need on how to run a successful business from your own desk and, crucially, how to rise to the challenge of business expansion. Packed with practical advice, Starting a Business from Home covers how to research your market, business ownership and titles issues, raising money and managing your finances, building and operating a website, writing a business plan, preparing your accounts, taking your product to market and expanding overseas - all from your home. Exercises, end of chapter actions and technical resources in the appendices mean that this is the ultimate practical guide for home-based entrepreneurs. Case studies from around the world showcase best practice and provide inspirational stories from successful businesses that began in the home.

Autoren/Hrsg.

Barrow, Colin

Fachgebiete

• Wirtschaftswissenschaften Betriebswirtschaft Management Unternehmensgründung
• Wirtschaftswissenschaften Betriebswirtschaft Unternehmensorganisation, Corporate Responsibility Selbstständige & Freiberufler
• Wirtschaftswissenschaften Wirtschaftswissenschaften Wirtschaft: Sachbuch, Ratgeber

Inhaltsverzeichnis

• • Chapter - 00: Introduction;
  • Chapter - 01: Finding the Right Business Opportunity;
  • Chapter - 02: Picking the Right Business for You;
  • Chapter - 03: Researching the Market;
  • Chapter - 04: Business Ownership and Title Issues;
  • Chapter - 05: Operating from Home;
  • Chapter - 06: Keeping the Communication Lines Open;
  • Chapter - 07: Bringing Your Product or Service to Market;
  • Chapter - 08: Building and Using Your Website;
  • Chapter - 09: Doing the Numbers;
  • Chapter - 10: Raising the Money;
  • Chapter - 11: Preparing a Business Plan;
  • Chapter - 12: Taking on Employees;
  • Chapter - 13: Growing Profitably;
  • Chapter - 14: Starting Up Overseas

Über Autor(innen)

Barrow, Colin
Following a career in business where he held senior staff and line positions, including that of managing director of a substantial manufacturing enterprise with multi -plant and multi-country operations he was Head of the Enterprise Group at Cranfield School of Management, a leading European Business School, for ten years. He has been a visiting professor in universities in the US, Europe and East Asia. For five years he was a non-executive director of a high tech venture capital fund, has sat on Government task forces and is now strategic advisor to a number of business owners.

As well as his own books he currently writes freelance, ghost writing and 'Anglicising' books for American authors and lectures extensively on business topics.

Colin Barrow has spent 15 years applying the principles and knowledge acquired through his own MBA to successfully running companies. He has lectured, researched and collaborated with colleagues in business schools in the UK, America, Australia, the Far East and throughout Europe and is currently a visiting fellow at Cranfield University and teaches there regularly. He is also the author of The 30 Day MBA series, The Business Plan Workbook and Financial Management for the Small Business (all published by Kogan Page).