UK Edition
Buch, Englisch, 416 Seiten, Format (B × H): 187 mm x 235 mm, Gewicht: 760 g
ISBN: 978-1-118-83734-4
Verlag: Wiley
Starting your own business is an exciting - and challenging - time.
This updated edition of the startup classic shows you how to build a business agile enough to take advantage of emerging trends and opportunities, and sturdy enough to weather any storm. Packed with real-life examples and links to hundreds of valuable resources, Starting a Business For Dummies, 4th Edition gives you what you need to make the leap from employee to successful entrepreneur with confidence.
All your favourite, trusted content has been updated including:
* Laying the groundwork and testing the feasibility of your business idea
* Writing a winning business plan and finding funding
* How to operate effectively, including managing your finances and employing people
* Growing your business and improving performance
New content includes:
* The latest funding schemes, including government funding and crowdfunding
* Tendering for public sector work
* Avoiding business cyber-crime
* Franchising and pop ups
* Exporting (the government has set a target of doubling the number of exporting companies by 2020)
* Environmental impact (a recent survey found 77% of SMEs wanted to know how to measure and improve their environmental impact)
Autoren/Hrsg.
Fachgebiete
Weitere Infos & Material
Introduction 1
Part I: Getting Started with Your New Business 7
Chapter 1: Preparing for Business 9
Chapter 2: Doing the Groundwork 25
Chapter 3: Can You Do the Business? 45
Chapter 4: Testing Feasibility 63
Part II: Making and Funding Your Plan 83
Chapter 5: Structuring Your Business 85
Chapter 6: Preparing the Business Plan 109
Chapter 7: Getting Help 125
Chapter 8: Finding the Money 137
Chapter 9: Considering Your Mission 163
Chapter 10: Marketing and Selling Your Wares 169
Part III: Staying in Business 191
Chapter 11: Employing People 193
Chapter 12: Operating Effectively 215
Chapter 13: Keeping Track of Finances 239
Chapter 14: Managing Your Tax Position 265
Part IV: Making the Business Grow 279
Chapter 15: Doing Business Online 281
Chapter 16: Improving Performance 301
Chapter 17: Exploring Strategies for Growth 321
Chapter 18: Becoming a Great Manager 339
Part V: The Part of Tens 355
Chapter 19: Ten Pitfalls to Avoid 357
Chapter 20: Ten People to Talk to Before You Start 363
Chapter 21: Ten Reasons for Using Social Media 369
Index 379
