Business Driven Technology

5 Rev ed
ISBN: 978-0-07-337684-4
Verlag: McGraw-Hill Education - Europe

Buch, Englisch, 640 Seiten, Format (B × H): 223 mm x 284 mm, Gewicht: 1474 g

Unlike any other MIS textbook franchise, our Baltzan texts (Business Driven Technology, Business Driven Information Systems and M: Information Systems) discuss various business initiatives first and how technology supports those initiatives second. The premise for this unique approach is that business initiatives should drive technology choices. Every discussion in these texts first addresses the business needs and then addresses the technology that supports those needs.

Business Driven Technology5e offers you the flexibility to customize your course according to your needs and the needs of your students by covering only essential concepts and topics in the five core units, while providing additional in-depth coverage in the business and technology plug-ins.

This text contains 20 chapters, 20 business plug-ins, and 12 technology plug-ins offering you the ultimate flexibility in tailoring content to the exact needs of your MIS or IT course. The unique construction of this text allows you to cover essential concepts and topics in the five core units while providing you with the ability to customize a course and explore certain topics in greater detail with the business and technology plug-ins.

Plug-ins are fully developed modules of text that include student learning outcomes, case studies, business vignettes, and end-of-chapter material such as key terms, individual and group questions and projects, and case study exercises.

We realize that instructors today require the ability to cover a blended mix of topics in their courses. While some instructors like to focus on networks and infrastructure throughout their course, others choose to focus on ethics and security. Business Driven Technology was developed to easily adapt to your needs. Each chapter and plug-in is independent so you can:

•Cover any or all of the chapters as they suit your purpose.
•Cover any or all of the business plug-ins as they suit your purpose.
•Cover any or all of the technology plug-ins as they suit your purpose.
•Cover the plug-ins in any order you wish.

Baltzan, Business Driven Technology 5e: Engaging • Flexible • 100% Supported

Autoren/Hrsg.

Baltzan, Paige

Fachgebiete

• Wirtschaftswissenschaften Betriebswirtschaft Wirtschaftsmathematik und -statistik
• Mathematik | Informatik EDV | Informatik Angewandte Informatik Wirtschaftsinformatik

Inhaltsverzeichnis

Unit 1. Achieving Business Success
Chapter 1: Business Driven Technology
Chapter 2: Identifying Competitive Advantages
Chapter 3: Strategic Initiatives for Implementing Competitive Advantages
Chapter 4: Measuring the Success of Strategic Initiatives
Chapter 5: Organizational Structures That Support Strategic Initiatives

Unit 2. Exploring Business Intelligence
Chapter 6: Valuing Organizational Information
Chapter 7: Storing Organizational Information—Databases
Chapter 8: Accessing Organizational Information—Data Warehouse

Unit 3. Streamlining Business Operations
Chapter 9: Enabling the Organization—Decision Making
Chapter 10: Extending the Organization—Supply Chain Management
Chapter 11: Building a Customer-centric Organization—Customer Relationship Management
Chapter 12: Integrating the Organization from End to End—Enterprise Resource Planning

Unit 4. Building Innovation
Chapter 13: Creating Innovative Organizations
Chapter 14: E-Business
Chapter 15: Creating Collaborative Partnerships
Chapter 16: Integrating Wireless Technology in Business

Unit 5. Transforming Organizations
Chapter 17: Building Software to Support an Agile Organization
Chapter 18: Managing Organizational Projects
Chapter 19: Outsourcing in the 21st Century
Chapter 20: Developing a 21st-Century Organization

Business Plug-Ins
B1 Business Basics (on OLC)
B2 Business Process (on OLC)
B3 Hardware and Software (on OLC)
B4 Enterprise Architectures (on OLC)
B5 Networks and Telecommunications (on OLC)
B6 Information Security
B7 Ethics
B8 Supply Chain Management
B9 Customer Relationship Management
B10 Enterprise Resource Planning
B11 E-Business
B12 Global Trends (on OLC)
B13 Strategic Outsourcing (on OLC)
B14 Systems Development
B15 Project Management
B16 Operations Management
B17 Organizational Architecture Trends
B18 Business Intelligence
B19 Global Information Systems
B20 Mobile Technology

Technology Plug-Ins
T1 Personal Productivity Using IT (on OLC)
T2 Basic Skills Using Excel (on OLC)
T3 Problem Solving Using Excel (on OLC)
T4 Decision Making Using Excel (on OLC)
T5 Designing Database Applications (on OLC)
T6 Basic Skills Using Access (on OLC)
T7 Problem Solving Using Access (on OLC)
T8 Decision Making Using Access (on OLC)
T9 Designing Web Pages (on OLC)
T10 Pages Creating Web Using HTML (on OLC)
T11 Creating Web Pages Using Dreamweaver (on OLC)
T12 Creating Gantt Charts with Excel and Microsoft Project (on OLC)

Apply Your Knowledge Projects

Glossary

References

Über Autor(innen)

Baltzan, Paige
Paige Baltzan teaches in the Department of Information Technology and Electronic Commerce at the Daniels College of Business at the University of Denver. She holds a B.S.B.A. specializing in Accounting/MIS from Bowling Green State University and an M.B.A. specializing in MIS from the University of Denver. Paige also teaches online at Strayer University. She is the coauthor of several books, including Business Driven Technology, Essentials of Business Driven Information Systems, I-Series, and a contributor to Management Information Systems for the Information Age. Before joining the Daniels College faculty in 1999, Paige spent several years working for a large telecommunications company and an international consulting firm where she participated in client engagements in the United States, as well as South America and Europe. Paige lives in Lakewood, Colorado, with her husband, Tony, and daughters, Hannah and Sophie.