Baig / Govindan / Ravi Shrimali Data Science for Marketing Analytics

A practical guide to forming a killer marketing strategy through data analysis with Python
2. Auflage 2021
ISBN: 978-1-80056-388-9
Verlag: De Gruyter
Format: EPUB
Kopierschutz: 0 - No protection

E-Book, Englisch, 636 Seiten

No detailed description available for "Data Science for Marketing Analytics".

Autoren/Hrsg.

Baig, Mirza Rahim

Govindan, Gururajan

Ravi Shrimali, Vishwesh

Fachgebiete

• Mathematik | Informatik EDV | Informatik Programmierung | Softwareentwicklung Programmier- und Skriptsprachen
• Mathematik | Informatik EDV | Informatik Daten / Datenbanken Automatische Datenerfassung, Datenanalyse
• Mathematik | Informatik EDV | Informatik Informatik Mensch-Maschine-Interaktion Informationsvisualisierung

Inhaltsverzeichnis

Table of Contents - Data Preparation and Cleaning
- Data Exploration and Visualization
- Unsupervised Learning and Customer Segmentation
- Evaluating and Choosing the Best Segmentation Approach
- Predicting Customer Revenue Using Linear Regression
- More Tools and Techniques for Evaluating Regression Models
- Supervised Learning: Predicting Customer Churn
- Fine Tuning Classification Algorithms
- Multiclass Classification Algorithms

Über Autor(innen)

Baig Mirza Rahim:

Mirza Rahim Baig is a Data Science and Artificial Intelligence leader with over 13 years of experience across e-commerce, healthcare, and marketing. He currently holds the position of leading Product Analytics at Marketing Services for Zalando, Europe's largest online fashion platform. In addition, he serves as a Subject Matter Expert and faculty member for MS level programs at prominent Ed-Tech platforms and institutes in India. He is also the lead author of two books, 'Data Science for Marketing Analytics' and 'The Deep Learning Workshop,' both published by Packt. He is recognized as a thought leader in my field and frequently participates as a guest speaker at various forums.Govindan Gururajan:

Gururajan Govindan is a data scientist, intrapreneur, and trainer with more than seven years of experience working across domains such as finance and insurance. He is also an author of The Data Analysis Workshop, a book focusing on data analytics. He is well known for his expertise in data-driven decision-making and machine learning with Python.Ravi Shrimali Vishwesh:

Vishwesh Ravi Shrimali graduated from BITS Pilani, where he studied mechanical engineering, in 2018. He also completed his Masters in Machine Learning and AI from LJMU in 2021. He has authored - Machine learning for OpenCV (2nd edition), Computer Vision Workshop and Data Science for Marketing Analytics (2nd edition) by Packt. When he is not writing blogs or working on projects, he likes to go on long walks or play his acoustic guitar.