Quantitative Methods in Tourism

A Handbook
Erscheinungsjahr 2011
ISBN: 978-1-84541-173-2
Verlag: Channel View Publications Ltd

Buch, Englisch, 256 Seiten, Format (B × H): 159 mm x 239 mm, Gewicht: 382 g

Reihe: Aspects of Tourism

Tourism studies often deal with complex mixes of external and local factors and the attitudes, perceptions and actions of tourists themselves. In seeking to understand individual elements of this mix, or the results of interactions between them, tourism authorities, managers and researchers often collect quantitative data, but until now the few existing guides to understanding quantitative data have been either very simple or very complicated. This book provides a guide to dealing with real-world data and goes beyond the methods usually covered in introductory textbooks. The first part considers key issues associated with using well known methods to produce valid and reliable models of real-world phenomena, emphasizing issues in data selection, approaches to factor and cluster analysis, and mathematical modelling using regression methods (including logistic regression) and structural equation modelling. The second part covers new approaches to modelling: maximum likelihood estimation, simulation and agent-based modelling. Each chapter includes extensive references to additional reading, and an appendix summarises the software introduced in the book. The book provides many practical examples of applications to tourism research, considers practical issues associated with application of quantitative techniques, and discusses common pitfalls and how to identify and remedy them. The result is a guide to quantitative methods in tourism that de-mystifies both simple and apparently complex techniques and makes them more accessible to tourism researchers.

Autoren/Hrsg.

Baggio, Rodolfo

Klobas, Jane

Fachgebiete

• Wirtschaftswissenschaften Wirtschaftssektoren & Branchen Einzel- und Großhandel
• Interdisziplinäres Wissenschaften Wissenschaften: Forschung und Information Forschungsmethodik, Wissenschaftliche Ausstattung

Inhaltsverzeichnis

Introduction

Part I – The analysis of data

Chapter 1 – The nature of data in tourism

Chapter 2 - Testing hypotheses

Chapter 3 – Data analysis

Chapter 4 - Model building

Chapter 5 - Time dependent phenomena and forecasting

Part II - Numerical methods

Chapter 6 - Maximum likelihood estimates

Chapter 7 – Monte Carlo methods

Chapter 8 - Agent-based modeling and simulations

Über Autor(innen)

Baggio, Rodolfo
Rodolfo Baggio is Professor, Bocconi University, Italy. His research interests include the application of complexity science and network science to the tourism and hospitality domains.

Klobas, Jane
Jane Klobas is an Education and Research Consultant, based in Australia and Italy. She is an Adjunct Professor at Murdoch University, Australia and a Visiting Professor at the University of Bergamo, Italy and other universities in Europe and Asia. Her interests include research development, adult learning, knowledge and information management and applications of the theory of planned behaviour.

Rodolfo Baggio holds a degree in Physics (MPhys) and a PhD in Tourism Management. After having worked for leading information technology firms for over 20 years he is presently at the Bocconi University, Milan, Italy, where he teaches courses in Computer Science and coordinates the Information and Communication Technologies area at the Master in Economics and Tourism. He is also Research Fellow at the Carlo F. Dondena Centre for Research on Social Dynamics. He has managed several international research projects and actively researches and publishes in the field of information technology and tourism. His current interests focus on the application of complexity theory and network analysis methods to the study of tourism destinations.

Jane Klobas is Alberto Dondena Research Fellow at the Carlo Dondena Centre for Research on Social Dynamics at Bocconi University in Milan, Italy, and Professor at the University of Western Australia Business School. She teaches quantitative research methods to undergraduate, master and doctoral degree students in Italy and Australasia, and conducts applied research using both qualitative and quantitative research methods. She is author or co-author of several books and book chapters, and has published research on the psychology and management of technology-mediated learning and knowledge sharing in many journals.