Babin / Sarstedt The Great Facilitator

Reflections on the Contributions of Joseph F. Hair, Jr. to Marketing and Business Research
1. Auflage 2019
ISBN: 978-3-030-06031-2
Verlag: Springer International Publishing
Format: PDF
Kopierschutz: 1 - PDF Watermark

E-Book, Englisch, 202 Seiten

This commemorative volume honors the contributions of Prof. Joseph F. Hair, Jr., who through his writings, leadership and mentoring has had a profound influence on marketing and other fields of business research. He is widely known for sidestepping mathematically complex ways of teaching statistical approaches with an eye toward making the tools accessible to the average behavioral researcher. Joe is also a bona fide researcher whose work has had a massive impact on marketing and business research in general. The book provides revealing insights on his works and acknowledges his role as an outstanding teacher and mentor who has shaped generations of researchers.


Barry J. Babin is Chair and Max P. Watson, Jr. Professor of Business Research at Louisiana Tech University, and Co-Chair of the Board of Governors for the Academy of Marketing Science.  He has authored leading texts in consumer behavior and marketing research and is coauthor of Multivariate Data Analysis (Hair et al., 2006/2010).  Prof. Babin's research focuses on consumers' realization of value.  He has published previously in the Journal of the Academy of Marketing Research, the Journal of Business Research, the Journal of Marketing, the Journal of Consumer Research, and the International Journal of Wine Business Research, among others.
Marko Sarstedt is chaired professor of Marketing at the Otto-von-Guericke-University Magdeburg (Germany) and adjunct professor at Monash University Malaysia. His main research is in the application and advancement of structural equation modeling methods to further the understanding of consumer behavior and to improve marketing decision-making. His research has been published in journals such as Journal of Marketing Research, Journal of the Academy of Marketing Science, Multivariate Behavioral Research, Organizational Research Methods, MIS Quarterly, and International Journal of Research in Marketing. Marko has co-edited several special issues of leading journals and co-authored several widely adopted textbooks, including 'A Primer on Partial Least Squares Structural Equation Modeling (PLS-SEM)' (together with Joe F. Hair, G. Tomas M. Hult, and Christian M. Ringle).

Autoren/Hrsg.

Babin, Barry J.

Sarstedt, Marko

Inhaltsverzeichnis

1;Contents;6
2;The Great Facilitator;8
2.1;Introduction;8
2.2;Semantic Mapping of Joe´s Research;9
2.2.1;Method and Data;9
2.2.2;Results;10
2.3;Forward;12
2.3.1;Some Words from Barry;12
2.3.2;Some Words from Marko;13
2.4;References;13
3;Part I: Colleague, Mentor, and Leader;15
3.1;Joseph F. Hair Jr.: My Friend and Coauthor for Fifty Years;16
3.1.1;A Long Journey;16
3.2;Joseph F. Hair Jr., The Early Years: University of Mississippi;23
3.2.1;The Early 1970s: Environment at Ole Miss;23
3.2.2;Early Research and Coauthors;24
3.2.3;A Cup of Coffee, Motivation, and Some Hard Work;24
3.2.4;Early History of Multivariate Statistics;26
3.2.5;Early Teaching;27
3.2.6;1975-1977 Phil B. Hardin Endowed Chair of Marketing;27
3.2.7;Early Service to University and Professional Organizations;27
3.3;Joe Hair: Impact and Contributions to Doctoral Students at LSU (1980-1992);29
3.3.1;Introduction;29
3.3.2;Joe Hair´s Multiple Roles: Teacher, Parent, Coach, and Counselor;30
3.3.3;The Joe Hair Culture at LSU;31
3.3.4;The LSU Faculty;32
3.3.5;In Sum;32
3.4;Service Engagement in the Marketing Discipline: The Life and Legacy of Joseph F. Hair Jr.;34
3.4.1;Introduction;34
3.4.1.1;Academic Administration Leadership Contributions;35
3.4.1.2;Leadership Roles Within the Marketing Academic Communities;37
3.4.1.3;Editorship and Editorial Reviewer Contributions to the Marketing Discipline;38
3.4.1.4;Doctoral Consortium Faculty Memberships;39
3.4.1.5;Guest/Keynote Speaker in the Business/ Private Sector;39
4;Part II: DBA;41
4.1;Joe Hair: Adventurer, Scholar, Innovator, Family Man;42
4.1.1;Introduction;42
4.1.2;The Scholar;43
4.1.3;The Innovator;45
4.1.4;The Family Man;47
4.1.5;Final Thoughts;47
4.1.6;References;48
4.2;The Patriarch: Joseph F. Hair;49
4.2.1;Introduction;49
4.2.2;The Patriarch;49
4.2.3;Everything He Touches Turns to Gold;50
4.2.4;Legacy;52
4.2.5;Cohort 4 Speaks;53
4.2.6;Conclusion;57
4.2.7;References;58
4.3;Mentoring: Eyes to See, Ears to Hear, and a Heart to Give;59
4.3.1;Introduction;59
4.3.2;What Is Mentoring?;59
4.3.3;Mentoring Doctoral Students and Junior Faculty;60
4.3.3.1;Mentoring Outcomes;61
4.3.4;Contributions of a Leader and Mentor: Are You a Joe Hair Protégé?;61
4.3.5;Guide for Career Mentoring;62
4.3.5.1;Function 1: Perform as a Coach;63
4.3.5.2;Function 2: Be Proactive, Protect, and Limit Risk;65
4.3.5.3;Function 3: Administer Challenging Assignments;65
4.3.5.4;Function 4: Facilitate Socialization;66
4.3.6;Guide for Psychosocial Mentoring;66
4.3.6.1;Function 5: Exhibit Role Modeling Behavior;67
4.3.6.2;Function 6: Render Informal Counseling;68
4.3.6.3;Function 7: Extend Friendship;68
4.3.7;References;68
4.4;The Uncommon Academic: Former Graduate Student´s Perspectives of the Great Educator Dr. Joseph F. Hair Jr.;71
4.4.1;Introduction;71
4.4.1.1;Educator;72
4.4.1.2;Mentor;73
4.4.1.3;Facilitator;73
4.4.1.4;Role Model;74
4.4.2;Conclusion;77
4.4.3;References;77
4.5;The Legendary Joseph F. Hair Jr.;78
4.5.1;Introduction;78
4.5.2;Resource;78
4.5.3;Mentor;79
4.5.4;High Expectations;80
4.5.5;Life-Learner;80
4.5.6;High Impact;81
4.6;Lessons from Joe: Insights from a Journey with a World-Class Educator and Scholar;82
4.6.1;Introduction;82
4.6.2;Building a DBA;83
4.6.3;Clarity in Communication;84
4.6.4;Look for Innovation;85
4.6.5;Encourage Collaboration and Growth;86
4.6.6;Summary;87
4.6.7;References;88
4.7;The Skilled Doctoral Mentor: A Gifted Teacher and Patient Guide Reflections on Dr. Joe Hair;89
4.7.1;Introduction;89
4.7.2;The Skilled Doctoral Mentor: Teacher and Guide;90
4.7.3;Closing Thoughts;92
4.8;Joseph F. Hair Jr.: A Fond Tribute to an Entrepreneur Academic and International Leader;93
4.8.1;Introduction;93
4.8.2;Professional Dimensions: A Personal Take;94
4.8.3;Mentoring;96
4.8.4;Warmth and Friendship;97
4.8.5;Legacy, Inspiration and Enduring Lessons;97
4.8.6;Our Thanks;98
4.8.7;Reference;98
5;Part III: Coauthor;99
5.1;In Pursuit of Happiness, Textbooks;100
5.1.1;Introduction;100
5.1.2;The Book: Lamb, Hair, McDaniel;102
5.1.3;Lamb, Hair, and McDaniel in the Context of Marketing Education History;106
5.1.4;The Future of Principles of Marketing Textbooks;107
5.1.5;Why Has Joe Hair Been So Successful in Publishing? What Is the Secret Sauce?;107
5.1.6;References;108
5.2;Revisiting Hair Et al.´s Multivariate Data Analysis: 40 Years Later;109
5.2.1;Multivariate Data Analysis, First Edition (1979): A Book Review;109
5.2.2;References;114
5.3;Multivariate Data Analysis: Its Approach, Evolution, and Impact;116
5.3.1;Introduction;116
5.3.2;The Evolution of Multivariate Data Analysis;117
5.3.3;The Impact on Social Science Methodology;119
5.3.3.1;Ranking Among Social Science Methodology Texts;120
5.3.3.2;An Increasing Impact Over Time;121
5.3.3.3;The Span of Research Domains;122
5.3.3.4;The Global Reach of Multivariate Data Analysis;123
5.3.4;The Future?;124
5.3.5;References;124
5.4;What Makes a Great Textbook? Lessons Learned from Joe Hair;126
5.4.1;Introduction;126
5.4.1.1;Lesson Learned;127
5.4.2;Writing a Book with Joe;128
5.4.2.1;Lesson Learned;128
5.4.2.2;Box 1 Partial least squares structural equation modeling (adapted from Hair and Ringle 2017);128
5.4.2.3;Lesson Learned;130
5.4.2.4;Lesson Learned;131
5.4.2.5;Lesson Learned;131
5.4.2.6;Lesson Learned;132
5.4.2.7;Lesson Learned;133
5.4.2.8;Lesson Learned;133
5.4.2.9;Lesson Learned;134
5.4.2.10;Lesson Learned;135
5.4.2.11;Lesson Learned;135
5.4.3;Reactions to and Dissemination of the Book;135
5.4.4;Don´t Stop Working;139
5.4.4.1;Box 2 Sage marketing text for the advanced PLS-SEM book;143
5.4.5;Summary and Conclusion;143
5.4.6;References;145
5.5;Joe Hair: Impact and Contributions to Sales Research and Teaching;146
5.5.1;Joe Hair´s Contributions to Sales Research;146
5.5.2;Impact on the Academic Field of Sales and Sales Management;147
5.5.3;References;148
5.6;Der Knacks and a Silver Bullet;149
5.6.1;My Very Personal ``Knacks´´;149
5.6.2;A Silver Bullet;151
5.6.3;Conclusion and Rules of Thumb;155
5.6.4;References;156
6;Part IV: Global Scholar;159
6.1;Importance of Hair´s Books in Brazilian Business Research;160
6.1.1;Introduction;160
6.1.2;Hair´s Books in Brazilian Business Postgraduation Production;161
6.1.3;From Student to Professor by Using the Book MDA;163
6.1.4;From User to Professor of PLS-SEM;163
6.1.5;Conclusion;165
6.1.6;References;165
6.2;Prof. Hair´s Contributions to Social Science: A Perspective on the Professor´s Career;167
6.2.1;Introduction;167
6.2.2;Prof. Hair´s Contribution to PhD Students;167
6.2.3;Prof. Hair´s Contribution to Professors;168
6.2.4;Prof. Hair´s Contribution to Research (PLS-SEM);169
6.2.5;References;172
6.3;``Read and Cite Hair et al.´´: How the Work of Joseph F. Hair Impacts Us in Malaysia;174
6.3.1;Introduction;174
6.3.2;How Do We Portray Joseph F. Hair?;178
6.3.3;His Impact on Our Work;179
6.3.4;Our Prospects;182
6.3.5;References;183
6.4;The Good Samaritan;184
6.4.1;Introduction;184
6.4.2;Walid´s Personal Experience;184
6.4.3;James´s Personal Experience;186
6.4.4;References;188
6.5;Joseph F. Hair: A Great Scholar and a Splendid Person-Memories from the Universidad de Sevilla;189
6.5.1;Introduction;189
6.5.2;First Visit and Its Impact;189
6.5.3;The Conference for PLS Users;191
6.5.4;His Inspiring Legacy;195
6.5.5;Rosario Rodriguez´s Special Testimony;198
6.5.6;Conclusions;200
6.5.7;Appendix: Original Spanish Testimony by Rosario Rodriguez;201
6.5.8;References;202