Ayoub | Taking a human approach | Buch | 978-3-948206-17-8 | sack.de

Buch, Englisch, 164 Seiten, Format (B × H): 133 mm x 207 mm, Gewicht: 224 g

Ayoub

Taking a human approach

What makes employers attractive? 40 theses on the working world of tomorrow.
1. Auflage 2025
ISBN: 978-3-948206-17-8
Verlag: legenda Q

What makes employers attractive? 40 theses on the working world of tomorrow.

Buch, Englisch, 164 Seiten, Format (B × H): 133 mm x 207 mm, Gewicht: 224 g

ISBN: 978-3-948206-17-8
Verlag: legenda Q


English translation of the successful German title »Mach's menschlich« – now available for the international market!

What does a working world look like when people and their needs come first?

Attracting new employees and retaining existing staff is perhaps the biggest challenge currently facing medium-sized companies. This can only truly succeed if people experience their work as meaningful and enjoyable and it helps them to unlock their potential. How can that be achieved?

Drawing on his experience as the owner of a medium-sized business, Samir Ayoub has packaged his insights into 40 practical theses that act as a guide. They outline the contours of a working world based on meaning, trust, responsibility and freedom and shed light on all the key fields of action when it comes to transformation. In addition to questions involving leadership, organisation and technology, Samir pays particular attention to his area of expertise, focusing on spatial design and the question of how contemporary and innovative office concepts can contribute to a working environment centred around people.

An overview of the big picture is provided by Samir's friends Christoph Quarch and Jan Teunen in a philosophical essay exploring the intellectual foundations of the modern working world.

This book is written for business owners, HR managers and people & culture leaders who are interested in authentic and effective approaches to transformation.

Ayoub Taking a human approach jetzt bestellen!

Weitere Infos & Material


What needs to happen for people to enjoy working? What are the conditions that need to be met for them to feel that their work is meaningful, for them to enjoy their work, and for them to fulfil their potential and get the best out of themselves? I have been pondering these questions for almost 30 years. Providing good and practicable responses to them is my personal mission. It now seems to me that it is time to pass on the insights and knowledge that have been given to me. This is because I realise that more and more people are concerned about one issue in particular: how can we create working environments that are centred around people?

I have found answers to this question by developing and implementing contemporary concepts for room and office designs with my eighteen designfunktion teams and external project partners. Our core concern here is to create effective spaces that allow people to develop their potential: spaces that inspire, attract and support people. With proven and at the same time innovative New Office concepts, I try to support people and organisations in achieving their strategic and operational goals.

Yet I have learned over the years that New Office concepts are not enough by themselves. As an entrepreneur and experienced manager, I have realised that modern spatial concepts can only be effective if they are embedded within a modern working environment, i.e. something known as New Work. This is also why I feel that it is important to convey a clear understanding of what New Work is all about so that entrepreneurs and decision-makers can integrate the approach into their companies in a meaningful and culturally sustainable way. Above all, I am keen to support my colleagues in the SME sector in overcoming the various challenges that they face with a clear and practicable New Work/New Office strategy.

One of the biggest challenges at present is attracting new employees and retaining existing employees. The issue of organising knowledge work in the hybrid working environment and making corporate culture a tangible spatial experience is more crucial than ever when it comes to sustainable corporate success.

This is therefore the important thing for me: with my 40 theses, I would like to explain some terms and concepts that are currently relevant and highlight what really matters when we talk about New Work, the transformation of knowledge work, the development of potential, New Leadership, New Office and future prospects. I hope to provide inspiration and guidance to anyone who makes decisions about the design of working environments for their employees, with the result that they are able to fulfil their great responsibility.

As it is important for me not to lose sight of the bigger picture when making specific proposals, I have invited cultural capital producer Jan Teunen and philosopher Christoph Quarch to embed my theses in a larger context with an essay on the intellectual foundations of working environments centred around people.??This is also why I feel that it is important to convey a clear understanding of what New Work is all about so that entrepreneurs and decision-makers can integrate the approach into their companies in a meaningful and culturally sustainable way. Above all, I am keen to support my colleagues in the SME sector in overcoming the various challenges that they face with a clear and practicable New Work/New Office strategy.

SAMIR AYOUB

March 2023


Ayoub, Samir
Samir Ayoub ist Inhaber und CEO der designfunktion Gruppe, Unternehmer aus Leidenschaft und hat in den letzten 25 Jahren mit seinen Teams mehr als 750 New Office Projekte persönlich begleitet. Als Speaker und Autor ist sein Anspruch, den Kontext von New Work, New Office und New Culture unterhaltsam und überzeugen zu vermitteln und mit wissenschaftlichen Grundlagen zu paaren.



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