Ayden / Demirbag / Tatoglu Turkish Multinationals

Market Entry and Post-Acquisition Strategy
1. Auflage 2018
ISBN: 978-3-319-57294-9
Verlag: Springer Nature Switzerland
Format: PDF
Kopierschutz: 1 - PDF Watermark

E-Book, Englisch, 252 Seiten

Reihe: Palgrave Studies of Internationalization in Emerging Markets

This book explores the internationalization of Turkish multinationals by examining a set of firms from various industries and providing eleven detailed case studies. The authors aim to discover the reasons behind the drive for internationalization within the firms, and how their internationalization processes work. By focusing on a medium-sized emerging country, which is strategically located at the intersection of European, Asian and African markets, Turkish Multinationals provide a significant contribution to research on multinational firms in emerging countries. Topics discussed include: strategic motives for and drivers of internationalization at multiple levels (firm, industry and institutional); the location, ownership and entry modes of multinational firms; and their market entry and post-acquisition strategies, which are critical to the evolution of the internationalization process. This innovative book will offer an alternative perspective to current debate on emerging markets, and will be of great interest to both academics of global strategy and international business, and policy-makers.


Yuksel Ayden is a management scholar whose research interests comprise international strategy, emerging markets, and management of innovation and technology. He is currently teaching on a part-time basis at Bahcesehir University, Turkey, where he delivers courses on strategy and international business. He has a wide range of experience in management consultancy to several Turkish companies in policy development, strategic planning and internationalization. Mehmet Demirbag is Professor of international business and Deputy Dean of Essex Business School of the University of Essex, UK. He has authored and co-authored over 65 scholarly articles and co-edited nine journal special issues on emerging markets.Mehmet sits on the editorial boards of British Journal of Management, The Journal of World Business, and Management International Review. Ekrem Tatoglu is Professor of International Business and serves as the Vice-President for Academic Affairs at Ibn Haldun University, Turkey. His research interests include foreign entry mode strategies of Turkish MNEs, strategic planning practices, high performance work practices and global management strategies. He has authored and co-authored over 70 scholarly articles in various internationally refereed journals.

Autoren/Hrsg.

Ayden, Yuksel

Demirbag, Mehmet

Tatoglu, Ekrem

Inhaltsverzeichnis

1;Preface;6
2;Contents;8
3;List of Abbreviations;10
4;List of Figures;12
5;List of Tables;13
6;1: Introduction;14
6.1;References;19
7;2: Internationalization of the Turkish Business Environment: Historical Evolution and New Realities;24
7.1;1 Introduction;24
7.2;2 Geography, Demography, and Economy;25
7.2.1;2.1 Before the 1980s;27
7.2.2;2.2 After the 1980s;28
7.3; Notes;43
7.4;References;43
8;3: Theoretical Perspectives on Emerging Country Multinationals;46
8.1;1 Introduction;46
8.2;2 Theoretical Perspectives on Emerging Country Multinationals;47
8.2.1;2.1 Internationalization of the Firm: Mainstream Perspectives;48
8.2.1.1;2.1.1 Internationalization Process Model;49
8.2.1.2;2.1.2 OLI Framework;52
8.2.2;2.2 Internationalization of EC MNEs: Emergent Perspectives;56
8.2.2.1;2.2.1 Springboard Perspective;56
8.2.2.2;2.2.2 LLL Model;57
8.3;3 Internationalization of EC MNEs: Drivers, Motives, and Characteristics;58
8.3.1;3.1 Drivers of EC MNE Internationalization;59
8.3.1.1;3.1.1 Resource-Based View;59
8.3.1.2;3.1.2 Industry-Based View;62
8.3.1.3;3.1.3 Institution-Based View;63
8.4;4 Motives for EC MNE Internationalization;65
8.5;5 Internationalization Characteristics of EC MNEs;67
8.5.1;5.1 Location Choices;67
8.5.2;5.2 Ownership and Entry Mode Choices;69
8.6;References;71
9;4: Characteristics and Patterns of Turkish MNEs’ Internationalization;79
9.1;1 Introduction;79
9.2;2 Drivers of Turkish Multinational Enterprises (MNEs)’ Internationalization;80
9.2.1;2.1 Firm-Level Drivers of Internationalization;81
9.2.2;2.2 Industry-Level Drivers of Internationalization;97
9.2.3;2.3 Institutional-Level Drivers of Internationalization;102
9.3;3 Motives for Internationalization;107
9.4;4 Location Choices;110
9.5;5 Ownership and Entry Mode Choices;120
9.6;References;135
10;5: Market Entry Strategies of Turkish MNEs;138
10.1;1 Introduction;138
10.2;2 Market Entry Strategies of Turkish Multinationals;140
10.2.1;2.1 Strategy for Highly Competitive Markets: Drop and Diffuse by Adaptation;143
10.2.2;2.2 Strategy to Appeal to Demanding Customers: Masking the EC MNE;150
10.2.3;2.3 Strategy for Less Competitive Markets: Playing the DC MNE in Emerging Countries;156
10.2.4;2.4 Strategy to Rule Them All: Challenging to Incumbents;160
10.3;3 Summary;173
10.4;References;175
11;6: Post-Acquisition Strategies of  Turkish MNEs;180
11.1;1 Introduction;180
11.2;2 The Role of Acquisitions in the International Expansion of  Case Study Firms;183
11.2.1;2.1 Transferring Competences and Changes in Management;183
11.2.2;2.2 Brand and Product Management;188
11.2.3;2.3 Realizing Further Growth;192
11.3;3 Summary;194
11.4;References;195
12;7: Synthesis and New Directions for Research;198
12.1;1 Introduction;198
12.2;2 Synthesis of Findings and Theoretical Discussion;200
12.2.1;2.1 Drivers of and Motives for Internationalization;200
12.2.2;2.2 Choice of Location, Ownership, and Entry Mode;205
12.2.3;2.3 Market Entry Strategies;206
12.2.4;2.4 Post-Acquisition Strategies;210
12.3;3 Theoretical Implications;211
12.4;4 Managerial Implications;213
12.5;5 New Directions for Future Research and Limitations;216
12.6;6 Conclusion;218
12.7;References;219
13;Appendix A: Case Firms;223
13.1;Abdi ?brahim;223
13.2; Arçelik;224
13.3; Ayd?nl?;225
13.4; Boydak Furniture;227
13.5; Çal?k;228
13.6; Hayat Kimya;230
13.7; Kastamonu Entegre;232
13.8; Turkish Airlines;232
13.9; Vestel;233
13.10; Y?ld?z Holding (Ülker);235
13.11; Ziylan;236
14;Appendix B: Research Methodology;240
14.1;Case Selection;242
14.2; Methods of Data Collection;243
14.3; Methods of Data Analysis;244
15;Index;247