Financial Times Essential Guide to Business Writing, The

1. Auflage 2024
ISBN: 978-0-273-76113-6
Verlag: Pearson International

Buch, Englisch, 184 Seiten, Format (B × H): 138 mm x 216 mm, Gewicht: 236 g

Whether you are writing a proposal, a report, a presentation or an email, this book will show you how to write to persuade staff, colleagues, board directors and customers. The Financial Times Essential Guide to Business Writing demonstrates how your choice of language can influence your reader. It gives you clear examples to show you the dos and don'ts of successful business writing and essential tips that are proven to make your writing more effective.

It shows you how to write for different audiences and in different media using style, structure and the psychology of language to your advantage. It also gives you the writing secrets used by the world's best advertising writers, which you can use to great effect in your own business writing.

Autoren/Hrsg.

Atkinson, Ian

Inhaltsverzeichnis

About the author

Introduction

part 1 Planning

1   Powerful business writing: Your objective

2   Proposition: The thin end of your wedge

3   Content: Interrogation & insight

4   Context: Audience & medium

5   Concept: Bringing your story to life

6   Essential Plan checklist

part 2 Doing

7  Punctuation, grammar & usage 

8  How to harness style & structure

9  How to craft that draft

10  How to win hearts & minds

11  How to be utterly fascinating

12  How to be irresistibly persuasive

13  Twenty-five quick wins

14  Essential Do checklist

part 3 Reviewing

15  Perfect, prune & polish

16  Giving and getting feedback

17  Getting better

18  Essential Review checklist

Index

Über Autor(innen)

Ian Atkinson

is a multi award-winning creative director at one of the UKs biggest agency groups. Hes written copy in every major medium and for some of the best-known brands in their sectors including Avis, Barclays, Dyson, Macmillan, National Geographic, Oxfam, Sky and Zurich. Hes also written, edited or critiqued hundreds of business proposals, plans, presentations, pitch documents and marketing materials. Ian has a degree in psychology.