The Experience

How to Wow Your Customers and Create a Passionate Workplace
1. Auflage 2002
ISBN: 978-0-12-395493-0
Verlag: CRC Press

Buch, Englisch, 128 Seiten, Format (B × H): 140 mm x 216 mm, Gewicht: 174 g

An important read for all company managers who value their customers. Companies rush to reduce costs and automate services, turning relationships into an efficiency machine. The problem is that relationships are not about efficiency, they are about a human touch. One cannot automate relationships. Relationships and experiences can be created only by humans. This book is about building sustainable relationships through positive experiences. It is a journey of a manager who discovers that people come first and tools come second. It is based on realizing that the key to the future customer experience is well rooted in the way old neighborhood stores used to deliver personal service, one customer at a time, one experience at a time.

Zielgruppe

Professional Practice & Development

Autoren/Hrsg.

Arussy, Lior

Fachgebiete

• Mathematik | Informatik EDV | Informatik Professionelle Anwendung

Inhaltsverzeichnis

Foreword Chapter 1 Chapter 2 Chapter 3 Chapter 4 Chapter 5 Chapter 6 Chapter 7 Chapter 8 Chapter 9 Chapter 10 Epilogue, The Experience!

Über Autor(innen)

Lior Arussy is corporate vice president of global marketing at NICE Systems, responsible for strategy development and marketing activities worldwide. In his position at NICE, Mr. Arussy initiated, launched, and developed the product roadmap for the revolutionary Customer Experience Management strategy, and transformed it into a global market segment. His articles have appeared in many publications including Harvard Business Review. As a thought leader, he has been quoted by The Wall Street Journal, Financial Times, ABC-TV, and other media outlets.