International Fragmentation

Impacts and Prospects for Manufacturing, Marketing, Economy, and Growth
Softcover Nachdruck of the original 1. Auflage 2016
ISBN: 978-3-319-81616-6
Verlag: Springer International Publishing

Buch, Englisch, 154 Seiten, Paperback, Format (B × H): 148 mm x 210 mm, Gewicht: 2354 g

Reihe: International Marketing and Management Research

This book addresses the increased fragmentation and internationalization of production. It explores how concurrent business transformations in manufacturing and marketing impact global and developing economies, and how supply chain initiatives and information sharing impact overall organizational performance. It further connects marketing and advertising as an important link between organizations and its partners; education as a bridge between developing and developed world economies; and growth as a long-term objective of increasing integration at the regional and global level. Through a series of case studies, scholars across the US and France contribute chapters on the manufacturing, marketing, and internationalization of luxury fashion brands, music advertising, the growth of Amazon, and the business landscapes in India, China, Africa, and North Korea. The book provides academic libraries, international business scholars, graduate students, and policy makers with insights and opportunities that enable firms to achieve a competitive advantage in the marketplace.

Zielgruppe

Research

Autoren/Hrsg.

Arora, Anshu Saxena

Bacouel-Jentjens, Sabine

Fachgebiete

• Wirtschaftswissenschaften Betriebswirtschaft Bereichsspezifisches Management Produktionsmanagement, Qualitätskontrolle
• Wirtschaftswissenschaften Betriebswirtschaft Bereichsspezifisches Management Marketing
• Wirtschaftswissenschaften Betriebswirtschaft Management Internationales Management

Inhaltsverzeichnis

MANUFACTURING1. Indian Small Manufacturing Firms: Achieving Competitive AdvantageMARKETING2. Should The Devil Wear Prada? Analyzing Consumers’ Responses to Luxury Branding3. The Influence of Culture on Leader-Member Exchange and Job Satisfaction of Subordinates: A Vietnamese StudyECONOMY4. The Growing Economic Role of China in Africa: The Case of the Democratic Republic of CongoEDUCATION5. Accreditation in a French Business School from the Student Perspective GROWTH6. Amazon Pays To Quit!7. Power Tools for Gold - Doing or Not Doing Business with North Korea? 8. To Sell or Not To Sell?  The Financial and Socio-Emotional Dilemma of the Ownership Decision in the Family Business

Über Autor(innen)

Anshu Saxena Arora is Professor of Marketing and Director of Global Logistics and International Business Center in the College of Business Administration, Savannah State University, USA. She is a Certified Project Management Professional from Project Management Institute (PMI), USA, and holds a Foundation Certificate in IT Service Management from Information Systems Examination Board (ISEB), UK. Currently, she is the Chair of Academy of International Business – US Southeast chapter of Academy of International Business (AIB), a leading association of scholars and specialists in the field of international business.Sabine Bacouel-Jentjens is Professor of Management at ISC Paris Business School, France, where she is the Head of the International Business and Management Master Program. In addition to research and teaching, she has more than a decade of practical experience in the financial services sector, working in both specialist and management positions for the Dresdner Bank and later Allianz Group in Germany.