A Strategic Nature

Public Relations and the Politics of American Environmentalism
Erscheinungsjahr 2022
ISBN: 978-0-19-005534-9
Verlag: Oxford University Press

Buch, Englisch, 310 Seiten, Format (B × H): 241 mm x 159 mm, Gewicht: 567 g

A look at how public relations has dominated public understanding of the natural environment for over one hundred years.

In A Strategic Nature, Melissa Aronczyk and Maria I. Espinoza examine public relations as a social and political force that shapes both our understanding of the environmental crises we now face and our responses to them. Drawing on in-depth interviews, ethnography, and archival research, Aronczyk and Espinoza document the evolution of PR techniques to control public perception of the environment since the beginning of the twentieth century. More than spin or misinformation, PR affects how institutions and individuals conceptualize environmental problems -- from conservation to coal mining to carbon credits. Revealing the linkages of professional strategists, information politics, and environmental standards, A Strategic Nature shows how public relations restricts alternative paths to a sustainable climate future.

Autoren/Hrsg.

Aronczyk, Melissa

Espinoza, Maria I.

Fachgebiete

• Geisteswissenschaften Philosophie Sozialphilosophie, Politische Philosophie
• Geowissenschaften Umweltwissenschaften Denkansätze und Ideologie der Umweltschützer
• Geisteswissenschaften Philosophie Angewandte Ethik & Soziale Verantwortung Wissenschaftsethik, Technikethik
• Sozialwissenschaften Soziologie | Soziale Arbeit Soziologie Allgemein Gesellschaftstheorie
• Sozialwissenschaften Politikwissenschaft Regierungspolitik Umwelt- und Gesundheitspolitik
• Geowissenschaften Umweltwissenschaften Umweltpolitik, Umweltprotokoll
• Sozialwissenschaften Politikwissenschaft Politikwissenschaft Allgemein Politische Theorie, Politische Philosophie
• Sozialwissenschaften Medien- und Kommunikationswissenschaften Kommunikationswissenschaften

Inhaltsverzeichnis

- List of Figures and Tables

- List of Abbreviations

- Acknowledgments

- Introduction: Public Relations and Its Problems

- 1. Seeing Like a Publicist: How the Environment became an Issue

- 2. Bringing the Outside In: Managing Industry's "External Environment"

- 3. Environment, Energy, Economy: The Campaign for Balance

- 4. PR for the Public Interest: The Rule of Reason and the Hazards of Environmental Consensus

- 5. Sustainable Communication™: Green PR and the Export of Corporate Environmentalism

- 6. The Climate of Publicity: Climate Advocates and the Compromise of PR

- 7. "Shared Value": Promoting Climate Change for Data Worlds

- Conclusion: We're Supposed to Be Engaging

- Notes

- References

- Appendix 1. Interviews and Observation Sites

- Appendix 2. E. Bruce Harrison Company, List of Clients, 1973-1997

- Index

Über Autor(innen)

Melissa Aronczyk is an associate professor at Rutgers University in the School of Communication & Information. She is the author of Branding the Nation: The Global Business of National Identity (Oxford 2013).

Maria I. Espinoza is a PhD candidate in the Sociology department at Rutgers University.