Universal Design

The HUMBLES Method for User-Centred Business
Neuauflage 2011
ISBN: 978-0-566-08865-0
Verlag: Taylor & Francis Ltd

Buch, Englisch, 256 Seiten, Format (B × H): 179 mm x 250 mm, Gewicht: 702 g

As a customer, have you ever felt dissatisfied with a product or service? Is it possible that customers may be similarly unhappy with your company? Being aware of and exploring your consumers' diversity constitutes the best source of information available if you are to lead the way in design innovation, marketing orientation and service provision. Universal Design: The HUMBLES Method for User-Centred Business offers every type of organization a clear understanding of the role and value of Design for All/Universal Design (the intervention in environments, products and services to enable everyone, regardless of age, gender, capabilities or cultural background, to enjoy them on an equal basis). The seven phase model integrates the users' point of view, enabling you to assess your current business strategy and design practices, and make your product or service appealing to all your potential customers, thus creating a better, more consumer-oriented experience. This book is a must-read for organisations who wish to consider their products and services from the customer point of view and so gain an advantage over their competitors.

Autoren/Hrsg.

Aragall, Francesc

Montana, Jordi

Fachgebiete

• Wirtschaftswissenschaften Wirtschaftswissenschaften Wirtschaftswissenschaften: Allgemeines
• Mathematik | Informatik EDV | Informatik Informatik Rechnerarchitektur

Inhaltsverzeichnis

Contents: Executive summary; Part I The Humbles Method: Highlight design for all opportunities; User identification; Monitor interaction; Breakthrough options; Lay out solutions; Efficient communication; Success evaluation. Part II Experiences, Examples and Case Studies: Experiences; Examples of user-focused products and services; Case studies; Index.

Über Autor(innen)

Francesc Aragall is the Founder and President of the Design for All Foundation. The Foundation's main aim is to produce and disseminate information related to Design for All/Universal Design. Francesc started his career as an ergonomist before working in the public sector for ten years. In 2000 he re-entered the commercial sector in the field of engineering, architecture and design with his company ProAsolutions. Jordi Montana is currently the Vice Chancellor of the University of Vic, a professor at ESADE, Faculty of Business Administration, and at the Ramon Llul University, Barcelona. He is also the director of the ESADE Board of Design Management. He holds a PhD in Industrial Engineering (Polytechnic University of Catalonia) and an MBA (ESADE). Apart from teaching, he also acts as a consultant on marketing and design management issues for public and private national and international companies and institutions. He has published several books on marketing and design and is the author of many articles and essays.