Approaches to Multimodality

Rhetoric and Stylistics in Public Discourse
Erscheinungsjahr 2024
ISBN: 978-90-04-68771-4
Verlag: Brill

Buch, Englisch, Band 22, 290 Seiten, Format (B × H): 157 mm x 239 mm, Gewicht: 612 g

Reihe: Studies in Pragmatics

This volume transcends boundaries, captivating multimodality scholars worldwide while offering invaluable non-"Anglo" perspectives through its main focus on Lithuanian public discourse. Discover the interaction between multimodal communication and (sub)cultural influences in political, advertising, and film discourse. This volume is a vade mecum for scholars and students of visual and multimodal stylistics, rhetoric, and creativity across diverse media, professionals specialising in advertisements, commercials, films etc. Discover original insights that encourage intercultural comparative research, emphasising the role of cultural context in multimodality.

Autoren/Hrsg.

Weitere Mitwirkende

Juzeleniene, Saulute

Šarkauskiene, Skirmante

Baranauskiene, Rita

Fachgebiete

• Geisteswissenschaften Sprachwissenschaft Textlinguistik, Diskursanalyse, Stilistik
• Geisteswissenschaften Sprachwissenschaft Sprechwissenschaft, Rhetorik

Inhaltsverzeichnis

Acknowledgements

List of Illustrations

Notes on Editors

Approaches to Multimodality: Rhetoric and Stylistics in Public Discourse. Introduction

Saulute Juzeleniene, Skirmante Šarkauskiene, and Rita Baranauskiene

Part 1: Multimodal Rhetoric

1 Rhetoric of Promise: Value Topic in Local Political Discourse

Egle Gabrenaite

2 Verbal and Visual Expression of Threat in Local Political Discourse

Egle Gabrenaite

3 Rhetoric of Lithuanian Social Issue Advertising: Scheme of Argumentation

Skirmante Biržietiene

Part 2: Multimodal Stylistics

4 Pictorial and Verbo-Pictorial Metaphor and Metonymy in Social Issue Advertisements

Skirmante Šarkauskiene, Saulute Juzeleniene, and Rita Baranauskiene

5 Pictorial and Verbo-Pictorial Hyperbole, Oxymoron and Irony in Social Issue Advertisements

Skirmante Šarkauskiene, Saulute Juzeleniene, and Rita Baranauskiene

6 Multimodal Metaphors in Print Advertisements of Alcoholic Beverages

Saulute Juzeleniene, Skirmante Šarkauskiene, and Rita Baranauskiene

7 Multimodal Metaphor in Lithuanian Commercials of Alcoholic Beverages

Saulute Juzeleniene, Skirmante Šarkauskiene, and Rita Baranauskiene

8 Embodiment of Transformation of Emotions in the Audiovisual Text

Jurgita Kereviciene

Index

Über Autor(innen)

Saulute Juzeleniene, Ph.D. (2001), Vilnius University, is Associated Professor of Multimodality Studies at that university. She has published many articles on Conceptual (Multimodal) Metaphor, Semiotics of Advertising.

Skirmante Šarkauskiene, Ph.D. (2000), Vilnius University, is Associated Professor of Multimodality Studies at that university. She has published many articles on Multimodal Stylistics, Neo-Latin Literature, including Neo-Latin Epithalamia of 16-17th c. in the Grand Duty of Lithuania (VU, 2003).

Rita Baranauskiene, Ph.D. (2004), Vilnius University, is Associated Professor of Multimodality Studies at that university. She has published many articles on Pragmatics and Semantics.