Antonioni / Flynn Economics For Dummies, UK Edition

2. Auflage 2010
ISBN: 978-0-470-97365-3
Verlag: John Wiley & Sons
Format: EPUB
Kopierschutz: Adobe DRM (»Systemvoraussetzungen)

E-Book, Englisch, 384 Seiten, E-Book

Untangle the jargon and understand how you're involved ineveryday economics
If you want to get to grips with the basics of economics andunderstand a subject that affects British citizens on a dailybasis, then look no further than Economics For Dummies. Thiseasy to understand guide takes you through the world of economicsfrom understanding micro- and macroeconomics to demystifyingcomplex topics such as capitalism and recession.
This updated edition walks you through the history, principlesand theories of economics as well as breaking down all thecomplicated terminology, leaving you clued up on economics in notime.
* Getting to grips - explore the science of economics andhow people deal with scarcity
* Keeping an eye on it - learn all about macroeconomics andhow economists keep track of everything
* Watch patterns emerge - understand why monitoring consumerbehaviour is vital and all you need to know aboutmicroeconomics
* Your recession guide - expert advice on recessions and adetailed look at why they occur
Open the book and find:
* Why you should care about economics and how it affects you
* Tools to help you understand a recession
* A guide to seductive economic fallacies
* All you need to know on monetary and fiscal policies
* How supply and demand can be made easy
* Why it's vital to track consumer choices
* An in-depth look at a profit-maximising firm and the core ofcapitalism
* Guidance on property rights and wrongs
Learn to:
* Look through economic history and spot the trends
* Understand micro- and macroeconomics
* Get to grips with consumer behaviour and its influence on theeconomy
* Spot the signs of a recession and see how economic decisionsaffect you

Autoren/Hrsg.

Antonioni, Peter

Flynn, Sean Masaki

Inhaltsverzeichnis

Introduction.
Part I: Economics: The Science of How People Deal withScarcity.
Chapter 1: What Does Economics Study? And Why Should YouCare?
Chapter 2: Cake or Ice Cream? Tracking Consumer Choices.
Chapter 3: Producing the Right Stuff in the Right Way toMaximise Human Happiness.
Part II: Macroeconomics: The Science of Economic Growth andStability.
Chapter 4: Measuring the Macroeconomy: How Economists Keep Trackof Everything.
Chapter 5: Inflation Frustration: Why More Money Isn't Always aGood Thing.
Chapter 6: Understanding Why Recessions Happen.
Chapter 7: Fighting Recessions with Monetary and FiscalPolicy.
Part III: Microeconomics: The Science of Consumer and FirmBehaviour.
Chapter 8: Supply and Demand Made Easy.
Chapter 9: Getting to Know Homo Economicus, theUtility-Maximising Consumer.
Chapter 10: The Core of Capitalism: The Profit-MaximisingFirm.
Chapter 11: Why Economists Love Free Markets andCompetition.
Chapter 12: Monopolies: How Badly Would You Behave If You Had NoCompetition?
Chapter 13: Oligopoly and Monopolistic Competition: MiddleGrounds.
Chapter 14: Property Rights and Wrongs.
Chapter 15: Market Failure: Asymmetric Information and PublicGoods.
Part IV: The Part of Tens.
Chapter 16: Ten (Or so) Famous Economists.
Chapter 17: Ten Seductive Economic Fallacies.
Chapter 18: Ten Economic Ideas to Hold Dear.
Appendix: Glossary.
Index.

Über Autor(innen)

Peter Antonioni is a Senior Teaching Fellow in the Department of Management, Science and Innovation at University College London. He has worked in both the academic and private sectors as an economist. Sean Masaki Flynn, PhD, is an Assistant Professor of Economics.