Anderson / Reckhenrich / Kupp The Fine Art of Success

How Learning Great Art Can Create Great Business
1. Auflage 2011
ISBN: 978-1-119-99253-0
Verlag: John Wiley & Sons
Format: EPUB
Kopierschutz: Adobe DRM (»Systemvoraussetzungen)

E-Book, Englisch, 198 Seiten, E-Book

You've read about Jack Welch, Lou Gerstner and Steve Jobs - butwhat can you learn about business from van Gogh and Picasso?
The Fine Art of Success shows why you should look to pop-starslike Madonna or artists like Damian Hirst for guidance oninnovation, competitive advantage, leadership, and a host of otherbusiness issues.
Managers, marketing professionals, and students will see howthese creative artists can help their organizations. Chaptersinclude Madonna - Strategy at the dance floor; Damian Hirst - Theshark is dead/How to build yourself a new market; Beuys -Understanding creativity, is every manager an artist; Picasso- Art lessons for global managers; Koons - Made inHeaven produced on eart; and Paik - Global Groove, innovationthrough juxtaposition.
With controversial ideas, fascinating facts and memorableexamples, The Fine Art of Success delivers business lessons thatyou'll be eager to apply.

Autoren/Hrsg.

Anderson, Jamie

Reckhenrich, Jörg

Kupp, Martin

Inhaltsverzeichnis

Foreword (Costas Markides).
Preface.
About the Authors.
1 Madonna
Strategy on the Dance Floor.
2 Titian
Master and Intruder: Historical Perspectives on StrategicInnovation in the Venetian Art Market of the 16th Century.
3 Hirst
The Shark is Dead - How to Build Yourself a NewMarket.
4 Beuys
Understanding Creativity - Is Every Manager anArtist?
5 Picasso, van Gogh & Gauguin
Art Lessons for Global Managers.
6 Koons
Made in Heaven, Produced on Earth: Creative Leadership -The Art of Projection.
7 Paik
Global Groove - Innovation through Juxtaposition.
8 Interview with Gerrit Gohlke, artnet.
References.
Index.

Über Autor(innen)

JAMIE ANDERSON is jointly Professor in Strategic Managementat Antwerp Management School and the Lorange Institute inSwitzerland, and visiting lecturer at London Business School. Hisarticles have appeared in publications such as CaliforniaManagement Review, MIT Sloan Management Review, the FinancialTimes and Wall Street Journal. Jamie has developed executiveprograms focused on strategy and innovation for many Fortune 500companies, and is a best-selling case author.
JÖRG RECKHENRICH is artist and founder ofArt-Thinking Consulting, and Professor of Innovation and Creativityat the Lorange Institute, Switzerland. He is also visiting lecturerat London Business School and ESMT Berlin. Named as one of the'Top 25 Management Thinkers of the year' by the managementjournal 'Business Strategy Review', Jörg workswith many prominent international firms. He has developed a toolfor evaluating the creativity of top-level management in largecorporations that has been adopted by a leading executive searchfirm.
MARTIN KUPP is a program director and member of thefaculty at the European School of Management and Technology (ESMT),Berlin. His research interests focus on strategic innovation,corporate creativity and competitive strategy. Martin has widelypublished in journals like California Management Review, MITSloan Management Review, Business Strategy Review, Wall StreetJournal, Rotman Magazine and the Economic Times of India.Martin has designed and taught on executive education programs formany multinational corporations like Allianz, Coca-Cola, MAN,Metro, Rosatom, Siemens, and ThyssenKrupp. He is an award winningcase author, and conducts seminars on the writing and teaching ofcase studies at academic institutions around the world.