Buch, Englisch, 226 Seiten, Format (B × H): 152 mm x 229 mm, Gewicht: 335 g
A Competitive Strategy Approach
Buch, Englisch, 226 Seiten, Format (B × H): 152 mm x 229 mm, Gewicht: 335 g
ISBN: 978-1-138-98392-2
Verlag: Routledge
A new analytical approach to small firms' cases, which
* Uses rich primary source data on modern small businesses
* Combines business strategy and industrial organization
* Presents detailed Profiles on diverse small businesses
* Shows how successful small businesses achieve competitive advantage
* Considers both extended rivalry and financial structure
* Shows how to `ground' small business theory in reality
Profiles in Small Businesses has a companion volume Small Business Enterprise by Gavin Reid (also published by Routledge, Hb: 0-415-05681-0: £45.00) which contains a full analysis (ranging from econometrics to the ethics of competition) of the larger sample of small businesses from which the Profiles are drawn.
Autoren/Hrsg.
Weitere Infos & Material
List of figures and tables, Preface, Part I Introduction, Part II Case profiles, Part III Comparative analysis, Part IV Conclusion, Index 208
