Buch, Englisch, 248 Seiten, Format (B × H): 156 mm x 234 mm, Gewicht: 499 g
Empowering Development in African Countries
Buch, Englisch, 248 Seiten, Format (B × H): 156 mm x 234 mm, Gewicht: 499 g
ISBN: 978-0-7546-4425-5
Verlag: Taylor & Francis Ltd
This book addresses the negative impact of social cleavages on the development of many African countries. It proposes new ideas on how the development crisis in Africa may be addressed by conceptualizing the underlying problem as a communication issue. In contrast to the frequent neglect of this key factor this book provides a provocative discussion of how communication strategies can help to promote national integration and social, economic and political development. It argues that the activities associated with the communication of national integration must be seen as an all-encompassing task that transcends official speeches in attempts to persuade a disparate population to cultivate national consciousness. Such activities must encompass efforts to persuade leaders to eliminate policies that seek to promote spatial dislocation and cross-cultural interaction, and to arouse the audience to pay closer attention to integrative messages disseminated through the mass media.
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Contents: Understanding national integration for development. Communication And National Identification: Communicating verbal identification; Communicating with salient national symbols; Communicating affective identification. Communication And Integrative Behaviour: Communicating historical consciousness; Promoting social interaction; Communicating through economic development; Communicating through political development. Integrative Communication Considerations: The need for research; Planning the integrative communications; A model of integrative communications; Summary and conclusions; Bibliography; Index.
