Alvesson / Sandberg | Re-imagining the Research Process | Buch | 978-1-5297-3215-3 | sack.de

Buch, Englisch, 208 Seiten, Format (B × H): 175 mm x 250 mm, Gewicht: 550 g

Alvesson / Sandberg

Re-imagining the Research Process

Conventional and Alternative Metaphors
1. Auflage 2021
ISBN: 978-1-5297-3215-3
Verlag: SAGE Publishing Ltd

Conventional and Alternative Metaphors

Buch, Englisch, 208 Seiten, Format (B × H): 175 mm x 250 mm, Gewicht: 550 g

ISBN: 978-1-5297-3215-3
Verlag: SAGE Publishing Ltd


This book offers a unique solution to the shortage of more imaginative and engaging research by re-imagining the core elements of the research process.

In contrast to existing methods, which mainly focus on standard ingredients in the research process, the metaphorical approach taken here offers a more varied and comprehensive platform for producing novel, influential and relevant research. The set of guiding principles suggested in the book provides researchers with the resources to break away from existing conventions and templates for conducting and writing research.

Re-imagining the Research Process: Conventional and Alternative Metaphors is suitable for upper-undergraduate and postgraduate students and researchers interested in challenging traditional views of the research process.

Mats Alvesson holds a chair in the Business Administration department at Lund University in Sweden and is also a part-time professor at University of Queensland Business School, Australia and at Cass Business School, UK.

Jorgen Sandberg is Professor at UQ Business School, University of Queensland, Australia, and Distinguished Research Environment Professor in Organization Studies at the Warwick Business School, UK.

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Weitere Infos & Material


Part 1: Setting the scene and metaphorical reflexivity
Chapter 1 Conventions and templates: a straitjacket for innovative research
Chapter 2 Metaphors
Chapter 3 Reflexivity
Chapter 4 Reflexivity and metaphors in combination
Part 2: Re-imaging the research process
Chapter 5 Metaphorizing the grounding elements of RP
Chapter 6 Metaphorizing the framing elements of RP
Chapter 7 Metaphorizing the processing elements of RP
Chapter 8 Metaphorizing the delivering elements of RP
Part 3: A kaleidoscope of RP metaphors
Chapter 9 Proposing a kaleidoscopic of RP metaphors
Chapter 10 Illustrating the kaleidoscope of RP metaphors
Chapter 11 Generating more interesting research through metaphorical reflexivity


Alvesson, Mats
Mats Alvesson is Professor of Organization Studies at the University of Bath, and also affiliated with Lund University, Stockholm School of Economics and Bayes Business School, City, University of London.

Sandberg, Jorgen
Jörgen Sandberg is Professor in the University of Queensland (UQ) Business School and Honorary Professor at Warwick Business School.



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