Managing the Cultural Business

Avoiding Mistakes, Finding Success
1. Auflage 2020
ISBN: 978-0-367-90078-6
Verlag: Routledge

Buch, Englisch, 418 Seiten, Format (B × H): 161 mm x 240 mm, Gewicht: 790 g

Reihe: Discovering the Creative Industries

The arts and cultural sector has always been a challenging area in which to find business success; the advent of the global health crisis due to COVID-19 has greatly amplified these challenges. Thanks to the expertise of 22 scholars, this text elaborates on the most common key strategic mistakes and misunderstandings to help arts and cultural organizations finding success.

This book starts by looking at the evolution of competition in those industries. Several new and challenging drivers shape the competitive environments of arts and cultural organizations. A customer-centric approach helps in identifying ten crucial managerial processes in which strategic mistakes are commonly made. This book proposes a revised managerial vision of the key processes that constitute every arts and cultural organization. Each chapter offers an innovative analysis of a classic managerial problem, describing popular mistakes and providing case-based insights derived from real world important examples. Specifically, each chapter elaborates on two illuminating examples, one of which is always chosen among the Italian arts and cultural organizations, thus belonging to the world’s leading cultural sector.

Speaking to current and student arts managers, this insightful book channels national and supranational cultural heritage to provide essential reading for managers of present and future arts and cultural organizations.

Zielgruppe

Postgraduate and Professional

Autoren/Hrsg.

Addis, Michela

Rurale, Andrea

Fachgebiete

• Wirtschaftswissenschaften Wirtschaftssektoren & Branchen Non-Profit-Organisationen, Verbände
• Wirtschaftswissenschaften Betriebswirtschaft Management Unternehmensgründung

Inhaltsverzeichnis

1. A Call to Revise Cultural Business Management 2. Cultural Business Models 3. Strategic Thinking in the Arts 4. Agile Management in the Arts 5. Arts Performance Measurement 6. Data Analysis and the Arts 7. Understanding the Arts Customer 8. Segmenting for Arts Marketing 9. Strategic Fundraising in the Arts 10. Corporate Communication and the Arts 11. Economic Impact and the Arts

Über Autor(innen)

Michela Addis is Professor of Marketing at the Università di Roma Tre, Italy. She is the author of Engaging Brands, published by Routledge in 2020.

Andrea Rurale is SDA Bocconi Professor of Marketing at Bocconi University, Italy. Andrea is Director of the Master in Arts Management and Administration at SDA Bocconi and leads the Art and Culture Knowledge Centre. He is the President of FAI Lombardia (Fondo Ambiente Italiano) and the President of Conservatory of Music in Cremona.