Adam How to Make Money Using Etsy

A Guide to the Online Marketplace for Crafts and Handmade Products
1. Auflage 2011
ISBN: 978-1-118-03384-5
Verlag: John Wiley & Sons
Format: EPUB
Kopierschutz: Adobe DRM (»Systemvoraussetzungen)

E-Book, Englisch, 240 Seiten, E-Book

In a world where most products are manufactured by machines, Etsyoffers an online platform for makers of handmade products andcrafts to market and sell their goods to a vast network of buyerswho demand unique, genuine products. To date, the site hasattracted over 400,000 sellers who collectively have sold over 30million items, generating more than $180.6 million in revenue. Theonly resource of its kind, How to Make Money UsingEtsy--written by Tim Adam who has successfully been selling hisproducts all over the world through his Etsy shop since2007--guides readers step-by-step through the many stages ofselling online. How-to topics include:
* Establish your Etsy shop
* Effectively photograph your products
* Post your products to optimize visibility and increasesales
* Brand your business
* Use social media like blogs, Twitter, and Facebook toconnect with buyers and grow your business

Autoren/Hrsg.

Adam, Tim

Inhaltsverzeichnis

Preface.
Introduction.
Chapter 1 All About Etsy.
Etsy Defined - Etsy terms you should know.
The Etsy Community.
Chapter 2 Getting To Know You and Your Product.
Basic product questions.
Marketing and Branding.
General Online Selling.
Product Research.
Google Trends.
eBay Pulse.
Etsy Search.
Chapter 3 Your Etsy Shop Set up.
SEO Defined.
Keyword Research.
Working through Your Etsy.
Chapter 4 Listing Your First Item.
Where is the Etsy title tag found?
Shipping.
Uploading pictures.
Chapter 5 Four-Step Game Plan For More Views.
Etsy Forums.
Blogging.
Twitter.
Facebook.
Chapter 6 Advanced SEO For Your Etsy Shop.
Keyword research and placement.
Competition.
Global Monthly Searches.
Key Phrase Evaluation.
Increasing your Google Rank with Quality Backlinks.
Chapter 7 Handmade Blogging Essentials.
Essentials for Blogging in the Handmade Scene.
20 Tips for Handmade Blogging Success.
Top Blogger Interview Sum-up.
20 Tips Expanded.
Chapter 8 Twitter For Etsy Sellers.
Quick Twitter Terms You Should Know.
Quick Twitter Overview..
Chapter 9 Facebook For Handmade.
Facebook Stats.
Facebook Terms.
Fan Page versus Personal Profile.
Fan Page versus Facebook Groups.
Promoting Your Products and Links on Facebook.
FacebookInsights.
Promoting Your Facebook Fan Page.
Final Words.
Chapter 10 Top Etsy Seller Interviews.
Conclusion.
About the Author.
Index.

Über Autor(innen)

Timothy Adam teaches people how to use Etsy.com through his web- site Handmadeology.com. He is a self-taught metal artist and modern metal furniture designer, and since 2007, his products have sold around the world through his successful Etsy shop.