Social Media and Africa's Public Sector

Perspectives on Contemporary Issues
1. Auflage 2023
ISBN: 978-3-031-22641-0
Verlag: Springer International Publishing

Buch, Englisch, 133 Seiten, Format (B × H): 153 mm x 216 mm, Gewicht: 318 g

Reihe: Palgrave Studies of Public Sector Management in Africa

This book focuses on developing a systematic approach to understanding the transformations in Africa's public sector social media landscape. Looking at the use of social media from the African public sector perspective, the authors present a comprehensive understanding of social media practices and how these could be integrated into African public sector institutions’ operational activities in order to deliver greater value for African citizens and consumers of public goods and services. Chapters explore how social media in Africa differs from traditional media use, their application in the public sector, objectives for government using social media, and how social media plays an interactive role in e-government services.

Providings practical guidance on the use of social media in Africa’s public sector and governmental spaces, the book also serves as a teaching text in governance and public sector communication efforts within the African context for both undergraduate and graduate programmes.

Zielgruppe

Research

Autoren/Hrsg.

Adae, Eric Kwame

Kakra Twum, Kojo

Odame, Doreen Anyamesem

Hinson, Robert Ebo

Duh, Helen Inseng

Fachgebiete

• Wirtschaftswissenschaften Volkswirtschaftslehre Internationale Wirtschaft Wirtschaftliche Globalisierung
• Wirtschaftswissenschaften Betriebswirtschaft Management Internationales Management
• Wirtschaftswissenschaften Wirtschaftssektoren & Branchen Öffentlicher Dienst, Öffentlicher Sektor
• Rechtswissenschaften Öffentliches Recht Verwaltungsrecht Verwaltungspraxis Public Management
• Sozialwissenschaften Medien- und Kommunikationswissenschaften Kommunikationswissenschaften Digitale Medien, Internet, Telekommunikation
• Wirtschaftswissenschaften Betriebswirtschaft Betriebswirtschaft: Theorie & Allgemeines

Inhaltsverzeichnis

Chapter 1: Overview of Social Media and Africa’s Public Sector.- Chapter 2: Exploring Facets of Africa’s Public Sector’s Dance with Social Media.- Chapter 3: Main Objectives and Expectations for the Use of Social Media in the Public Sector in Africa.- Chapter 4: Catalysts for Social Media Adoption in the Public Sector in Africa.- Chapter 5: Democracy and Use of Social Media by Public Sector Organisations in Africa.- Chapter 6: Social Media and E-Government Services in Africa.- Chapter 7: The Way Forward for the Use of Social Media in the Public Sector in Africa.

Über Autor(innen)

Eric Kwame Adae is Assistant Professor of Public Relations at the Drake University School of Journalism and Mass Communication, USA.

Kojo Kakra Twum is Senior Lecturer in the Department of Business Administration and Economics at Presbyterian University College, Ghana.

Robert Ebo Hinson is Pro Vice-Chancellor and Professor at the Ghana Communication Technology University.

Helen Inseng Duh is Associate Professor and Head of the School of Business at the University of Witwatersrand, South Africa, and holds a Ph.D. in Marketing from Nelson Mandela University, South Africa.

Doreen Nyarko Anyamesem Odame is Lecturer and examinations officer in the Department of General Studies (Faculty of Computing and Information Systems) at the Ghana Communication Technology University in Accra, Ghana.