Ackermann Mobility-as-a-Service

The Convergence of Automotive and Mobility Industries
1. Auflage 2021
ISBN: 978-3-030-75590-4
Verlag: Springer International Publishing
Format: PDF
Kopierschutz: 1 - PDF Watermark

E-Book, Englisch, 129 Seiten, eBook

Reihe: Management for Professionals

The advent of mobility-as-a-service and the disruption of the automotive industry are both overlapping and fuelled by the same developments and thus raise a very fundamental question: are we at peak car? Based on the author’s extensive field research, academic study, and professional experience, this book explores this very question as well as the underlying social, economic, generational, and regulatory changes that lead to a new mobility regime. Through rich descriptions of established OEMs and mobility start-ups, it discusses the current forms of mobility and the promise of autonomous technology. It further explores the strategic dimension of these developments so as to navigate and succeed within the disruptive and ever-changing environment of mobility services.

Zielgruppe

Professional/practitioner

Autoren/Hrsg.

Ackermann, Malte

Inhaltsverzeichnis

1. Introduction.- 2. Why Mobility as a Service?.- 3. Shaping the Future of Mobility.- 4. Forms of MaaS.- 5. A Business Perspective.- 6. The Way Forward.

Über Autor(innen)

Malte Ackermann is the Professor for 'Mobility-as-a-Service' at Nuertingen-Geislingen University, Germany. Previously at Daimler, he led the introduction of car2go to the Chinese market and held project management positions at Daimler Financial Services. Before his professional career at Daimler, he was also a co-founder of a marketing agency, a start-up consultant and a product owner in a software firm.