Strategic Research and Political Communication for NGOs

Initiating Policy Change
1. Auflage 2009
ISBN: 978-81-321-0120-8
Verlag: Sage Publications India

Buch, 196 Seiten, Format (B × H): 140 mm x 216 mm, Gewicht: 226 g

This unique and easy-to-use book offers a new paradigm to NGO managers in effecting policy change. Introducing corporate research and strategy tools such as market and organizational analysis, it goes on to apply these to case studies to exemplify the remarkable similarities between the NGO sector and the for-profit sector.

Drawing on principles of corporate governance, the author presents a clear, step-by-step, hands-on approach to positioning one's cause effectively with stakeholders, policy-makers, media and the general public. By recognizing the role of communication in the 21st century, the book emphasizes the importance of effectively using new channels and interfaces of digital communication (such as online social networking sites) to generate and maintain visibility, mobilize campaigns and initiate policy change.

With illustrative examples of Best Practice based on case studies of Indian and International NGOs, this book is an essential read for NGO managers and communication programme officers, social work administrators and other professionals engaged in the field of social work.

Autoren/Hrsg.

Accenture Foundation, The

Communication Management, School of

Banyan, The

Fachgebiete

• Sozialwissenschaften Politikwissenschaft Politische Kultur Nichtregierungsorganisation (NGOs)
• Sozialwissenschaften Politikwissenschaft Politische Kultur Politische Kommunikation und Partizipation
• Sozialwissenschaften Politikwissenschaft Politische Kultur Politische Soziologie und Psychologie
• Sozialwissenschaften Soziologie | Soziale Arbeit Spezielle Soziologie Politische Soziologie
• Wirtschaftswissenschaften Wirtschaftssektoren & Branchen Non-Profit-Organisationen, Verbände

Inhaltsverzeichnis

Preface
Introduction
NGOs on the Agenda-Profile of an Agent Provocateur
India in Focus
The Role of Political Communication in Agenda Setting
Some Best Practice Case Studies
A Framework for Initiating Policy Change
Strategic Research
Strategy
Political Communication
Strategic Communication Planning for NGOs
Advocacy
Evaluation and Policy Change
References