Buch, Englisch, 176 Seiten, Format (B × H): 174 mm x 246 mm, Gewicht: 453 g
A Case Study Collection
Buch, Englisch, 176 Seiten, Format (B × H): 174 mm x 246 mm, Gewicht: 453 g
ISBN: 978-1-032-98319-6
Verlag: Taylor & Francis Ltd
The book first introduces the difficulties and importance of managing innovation within established organizations. It identifies five themes key for organizations seeking to future-proof their business: external drivers in the business environment, structures for corporate entrepreneurship, modes of collaboration, sustainability as a lever for innovation, and performance management. It then provides detailed case studies of how companies across diverse sectors such as banking, shipping, and real estate, made the choice between short-term profit and future-proofing their business. Cases are written such that they can be used independently, and a storytelling approach is used so that readers may apply the conceptual frameworks and see how theories are translated into practice. Detailed teaching notes are available for instructors, each containing a sample lesson plan, six discussion questions, suggested answers, and further readings.
A useful teaching resource for instructors and students in corporate entrepreneurship, corporate innovation, and strategic foresight.
Zielgruppe
Postgraduate and Undergraduate Advanced
Autoren/Hrsg.
Fachgebiete
Weitere Infos & Material
Contents
Acknowledgements
Foreword
About the Editors
Lists of Contributors
List of Exhibits
1.Introduction
Sarah Lai-Yin Cheah and Joshua Ng Jun Zhi
2. Managing Corporate Entrepreneurship and Sustainability Performance
Sarah Lai-Yin Cheah and Joshua Ng Jun Zhi
3. Legend Logistics Limited: Barging Into a New Decade of Sustainable Shipping with Digital Transformation
Sarah Lai-Yin Cheah and Luke Shineng Wu
4. Huawei: Facing the Green Intelligence Dilemma
Sarah Lai-Yin Cheah, Joshua Ng Jun Zhi and Eric Tan Song Yi
5. CapitaLand: The Road to Real Estate Net Zero
Sarah Lai-Yin Cheah and Joshua Ng Jun Zhi
6. Nestlé S.A: Serving up Sustainable Food
Sarah Lai-Yin Cheah, Joshua Ng Jun Zhi, Luke Shineng Wu and Eric Tan Song Yi
7. United Overseas Bank: Empowering Enterprises to Grow
Sarah Lai-Yin Cheah and Joshua Ng Jun Zhi
8. Allied Bank: Deploying Generative Artificial Intelligence to Reinvent Banking Customer Experience in Pakistan
Sarah Lai-Yin Cheah and Joshua Ng Jun Zhi
9. Uber: Navigating the Technology and Liability Maze
Sarah Lai-Yin Cheah, Nawazish Parwez and Joshua Ng Jun Zhi
10. Conclusion
Sarah Lai-Yin Cheah and Joshua Ng Jun Zhi