Buch, Englisch, 216 Seiten, Format (B × H): 151 mm x 226 mm, Gewicht: 312 g
Buch, Englisch, 216 Seiten, Format (B × H): 151 mm x 226 mm, Gewicht: 312 g
ISBN: 978-0-240-80278-7
Verlag: Taylor & Francis
cars, home receivers, portable and even PC receivers. Automobile manufacturer's such as General Motors, Ford, Audi, and Porsch now offer RDS on new vehicles. Yet despite all the support equipment in place, the FM broadcaster has been reluctant to implement and utilize this service, mainly because of a lack of understanding of what RDS can do for the station.
This book finally provides the information required to understand RDS and its possibilities on a variety of levels, so that everyone involved in radio can make the most of it. Station owner, program director, salesperson, and talent alike will find the information he or she requires to maximize the possibilities of this new technology.
Each feature of the system is explained in terms of its practical implementation at the station, and interviews with broadcasters currently using the system add a hands-on perspective.
Zielgruppe
Professional Practice & Development
Autoren/Hrsg.
Fachgebiete
Weitere Infos & Material
What is RDS, RBDS, or Smart Radio? * General Manager's Overview * Summary of Changes in the New Standard * RDS Versus Competing Subcarrier Technologies * Regulation of the RBDS Standard * Consumer Receivers * Program Identification Codes and Extended Country Codes * Program Service Name * Program Type and Program Type Name * Radiotext Transmission * Considerations when Transmitting * Implementing Traffic Services through RDS * Alternate Frequency Feature * Enhanced Other Networks * Other RDS Features open Data Channel * RDS Group Structure * RDS Data Group Coding 8 RDS Broadcast Equipment * Glossary * Bibliography * Index