Walaski Risk and Crisis Communications

Methods and Messages
1. Auflage 2011
ISBN: 978-1-118-09344-3
Verlag: John Wiley & Sons
Format: EPUB
Kopierschutz: Adobe DRM (»Systemvoraussetzungen)

E-Book, Englisch, 224 Seiten, E-Book

The go-to guide for learning what to say and how to say it
In this climate of near constant streams of media messages,organizations need to know how to effectively communicate risks totheir audiences and what to say when a crisis strikes. Risk andCrisis Communications: Methods and Messages is designed to helporganizations understand the essential components of communicatingabout risks during a crisis, and it carves out a role for safetyhealth and environmental (SH&E) professionals in theprocess.
Covering common theoretical concepts and explaining thepositions of noted experts in the field such as Peter Sandman andVincent Covello, the book provides a fundamental understanding ofthe process behind crafting effective messages for a variety ofdifferent situations and explains the consequences of saying thewrong thing to an emotional audience. Incorporating numerous casestudies--including the BP Deepwater Horizon Oil Spill and the2010 H1N1 pandemic--it shows how messages can change the way anaudience perceives an event and how they react to it, clearlydemonstrating how ineffective messages can create untolddifficulties for an organization's public image.
Savvy SH&E professionals know that their role in helping tocraft risk and crisis messages as well as assisting in theexecution of risk communication plans provides a critical path tobecoming more valuable members of their organizations. Risk andCrisis Communications: Methods and Messages provides invaluableassistance in helping SH&E professionals add value to theirorganization.

Autoren/Hrsg.

Walaski, Pamela (Ferrante)

Über Autor(innen)

Pamela (Ferrante) Walaski is the President of JC Safety &Environmental, Inc., a health and safety consulting firm and is afrequent speaker and seminar presenter on the topic of risk andcrisis communications. She holds both the CSP and CHMMdesignations, and writes regularly for the leading professionaljournals. She is both chair of the Technical Publications AdvisoryCommittee and administrator of the Consultants Practice Specialtyof the ASSE, and was a contributing author to The SafetyProfessionals Handbook. In 2011, she was the recipient of the ASSEPresident's Award.