Business: The Key Concepts

1. Auflage 2001
ISBN: 978-0-415-25323-9
Verlag: Taylor & Francis

Buch, Englisch, 262 Seiten, Format (B × H): 144 mm x 223 mm, Gewicht: 490 g

Reihe: Routledge Key Guides

Here is a practical guide to the essentials of business. This book provides everything you need to know about the key concepts and terms, from accountability to zero-sum game. Everything from management, economics and finance to marketing, organizational behaviour and operations is covered in just the right amount of detail to make things clear and intelligible.

Business: The Key Concepts:

* is detailed yet approachable
* considers new developments in business, notably eBusiness and contemporary business ethics
* covers established subjects, taking an international and strategic perspective that balances theory and practice
* suggests specific further reading for many concepts and also includes an extensive bibliography.

Whether you're already in business and could do with a handy reference guide, or you're a student needing an introduction to the fundamentals, Business: The Key Concepts is the perfect companion.

Zielgruppe

General, Professional, and Undergraduate

Autoren/Hrsg.

Vernon, Mark

Fachgebiete

• Wirtschaftswissenschaften Betriebswirtschaft Betriebswirtschaft: Theorie & Allgemeines

Inhaltsverzeichnis

Preface Acknowledgements 1. Key Concepts Bibiliography Index

Über Autor(innen)

Mark Wiliams