Uchino Entrepreneurship for Engineers

1. Auflage 2010
ISBN: 978-1-4398-0066-9
Verlag: Taylor & Francis
Format: PDF
Kopierschutz: Adobe DRM (»Systemvoraussetzungen)

E-Book, Englisch, 366 Seiten

Entrepreneurs have led economies out of downturns in the last 100 years and evidence points to this trend continuing into the future. In fact, regardless of country or economic conditions, entrepreneurial enterprises are on the rise. High-tech start-ups, where innovation, dedication, collaboration, and pure genius align into a successful enterprise, will likely see good times—if they start up right. However, many young researchers hesitate to set up their own company. Written by an electrical engineer with more than nineteen years of successful business experience, Entrepreneurship for Engineers covers every aspect you must master to become a savvy entrepreneur.

The author provides coverage of the fundamentals of global economies, accounting, finance, and quantitative business analysis, because ordinary engineers usually lack these necessary survival skills. Outlining a systematic preparation process that will build a great reputation in the commercial marketplace, the author answers:

- How to start up a company

- How to create product lines

- How to collect venture capital

- How to write successful R&D proposals

- How to apply forward thinking

- How to keep cash flowing in a small firm

Typical MBA courses include the following curricula: economics, accounting, finance/investment, marketing, and human resources, with courses like Managerial Communications and Quantitative Business Analysis (Applied Mathematics), and finally Strategic Management and Business Ethics. Engineering curricula seldom includes any of this. Supplying almost all the knowledge necessary for operating a corporation, above and beyond what you may find in an MBA program, this book uses an approach to business that is just as disciplined and rigorous as any approach to engineering.

Zielgruppe

Engineering students and professors who aspire to start their own company. Practitioners and researchers in technical industries who desire to start their own company.

Autoren/Hrsg.

Uchino, Kenji

Fachgebiete

• Wirtschaftswissenschaften Betriebswirtschaft Management Unternehmensführung

Inhaltsverzeichnis

Industrial Evolution – Why small high-tech entrepreneur?
Necessity of New Industrial Viewpoints
Entrepreneurial Mind
Background of the Case Study
Best Selling Devices –How to commercialize your invention in a real world?
Three Creativities
Technological Creativity
Product Planning Creativity
Marketing Creativity

Corporation Startup – How to establish your company?
The Founder and Team
Legal Procedure

Business Plan – How to persuade the investors?
Executive Summary
Management and Organization
Product/Service
Marketing Plan
Operating and Control Systems
Growth Plan
Financial Plan

Corporate Capital and Funds– How to find financial resources?
Debt and Equity – Financial resources at the sart-up stage
Research Funds – How to write a successful proposal

Corporate Operation – Survival skills in accounting and financial management
Accounting Management – Sales and Payroll
Financial Management – Fundamentals of Finance

Quantitative Business Analysis – Beneficial tools for business
Linear Programming
Program Evaluation and Review Technique (PERT)
Game Theory

Marketing Strategy – Fundamentals of Marketing
Marketing Research
Portfolio Model
Marketing Mix 4 Ps

Intellectual Properties – How to protect the company’s technology?
Intellectual Properties
Why Is Intellectual Property Important?
Patent Preparation
Patent Infringement (Lawsuit)

Human Resources – Who should we hire?
Legal Issue Essentials in HR Management
Employee Collection
International Employees
Human Resources Management in the USA and Japan

Business Strategy – Why important, and how to set-up?
The Strength-Weakness-Opportunities-Threats (SWOT) Matrix Analysis
"Step" Four-Force Analysis for External Environment
Five Force Analysis for Proximate Environment
Business Strategy Format
Business Strategy Case Study I: MMI’s Expansion
Business Strategy Case Study II: MMI’s Restructuring

Corporate Ethics – Keep it in your mind!
Ethics and Morals
Ethics, Law, Religion, and Education
Business Ethics
Comparison in Corporate Ethics between the U.S. and Japan
Now It’s Your Turn – Future of your company
Review of Key Points
Business Globalization
Case Study: Product Promotion in Japan
Index
*Each chapter contains a chapter summary, practical exercise problems, and references

Über Autor(innen)

Kenji Ochino, a pioneer in piezoelectric actuators, is Director of the International Center of Actuators and Transducers and a Professor of Electrical Engineering at Pennsylvania State University. He has a successful track record as an entrepreneur and has 56 books and 550 academic papers to his credit.