Regulating Style - Intellectual Property Law and the Business of Fashion in Guatemala

1. Auflage 2016
ISBN: 978-0-520-29097-6
Verlag: University of California Press

Buch, Englisch, 328 Seiten, Trade Paperback, Format (B × H): 152 mm x 229 mm, Gewicht: 666 g

Fashion knockoffs are everywhere. Even in the out-of-the-way markets of highland Guatemala, fake branded clothes offer a cheap, stylish alternative for people who cannot afford high-priced originals. Fashion companies have taken notice, ensuring that international trade agreements include stronger intellectual property protections to prevent brand “piracy.” In Regulating Style, Kedron Thomas approaches the fashion industry from the perspective of indigenous Maya people who make and sell knockoffs, asking why they copy and wear popular brands, how they interact with legal frameworks and state institutions that criminalize their livelihood, and what is really at stake for fashion companies in the global regulation of style.

Autoren/Hrsg.

Thomas, Kedron

Fachgebiete

• Sozialwissenschaften Ethnologie | Volkskunde Ethnologie Kultur- und Sozialethnologie: Materielle Kultur, Wirtschaftsethnologie
• Sozialwissenschaften Ethnologie | Volkskunde Ethnologie Kultur- und Sozialethnologie: Politische Ethnologie, Recht, Organisation, Identität

Inhaltsverzeichnis

List of Illustrations
Acknowledgments

Introduction
1. Economic Regulation and the Value of Concealment
2. The Ethics of Piracy
3. Brand Pollution
4. Fiscal and Moral Accountability
5. Making the Highlands Safe for Business
Conclusion: Late Style

Notes
References
Index

Über Autor(innen)

Kedron Thomas is Assistant Professor of Anthropology at Washington University in St. Louis. She is coeditor, with Kevin Lewis O’Neill, of Securing the City: Neoliberalism, Space, and Insecurity in Postwar Guatemala.