Artificial Intelligence, Strategic Communicators and Activism

1. Auflage 2023
ISBN: 978-1-032-34826-1
Verlag: Routledge

Buch, Englisch, 74 Seiten, Format (B × H): 145 mm x 222 mm, Gewicht: 241 g

Reihe: Global PR Insights

In a world that is increasingly wary of artificial intelligence (AI), this book explores the pressing need for strategic communicators to move away from being advocates for AI and move towards a more critical activist role that enables them to counter AI-driven threats to communities and relationships.

AI is contributing to inequality, misinformation and environmental damage, among other problems. This book argues that strategic communicators are uniquely placed to help counter AI-driven challenges because of their skills in relationship-building and their ability to craft and deliver messages effectively. By discussing the different professional activist approaches that communicators can take in relation to growing AI challenges, the book offers multiple perspectives that will help to build knowledge in diverse settings and develop practice, especially in community and activist strategic communication.

Research-based and combining theory with practice, this thought-provoking book will be welcomed by strategic communication scholars and practitioners alike eager to develop a critical approach to the challenges surrounding AI.

Zielgruppe

Postgraduate

Autoren/Hrsg.

Swiatek, Lukasz

Vujnovic, Marina

Galloway, Chris

Kruckeberg, Dean

Fachgebiete

• Wirtschaftswissenschaften Betriebswirtschaft Bereichsspezifisches Management Public Relations
• Sozialwissenschaften Medien- und Kommunikationswissenschaften Kommunikationswissenschaften

Inhaltsverzeichnis

1 Introduction

The Nature of AI

Critical Insights in the Existing Scholarship

Other Insights in the Existing Scholarship

Significance, Research Approach, and Scope

Outline of the Book

Summary

2 Advocating for AI-Driven Threats

Threats to Communities and Relationships

Profession-Related Problems

The Tech Giants, Government and Democracy

Conclusion

Summary

3 From Advocates to Activists

The Broader Need for Activism in Practice

Embracing Activism

Urgently Developing Guardrails

Conclusion

Summary

4 Theory and Practice to Support Activism

Strategic Communicators’ Suitability for Critical AI Activism

Theory to Support Activism

Practice to Support Activism

Additional Considerations for Strategic Communicator-Activists

Conclusion

Summary

5 Beyond Reactive Ethics

Unpredictable Contexts for Ethical Questions

Ethics and Regulatory Interventions

Trust Issues and AI

Novel Collaborations to Address Challenges

Conclusion

Summary

6 Conclusion

Forces Pushing Against Critical AI Activism

Implications for Policymakers and Organisational Leaders

Future Research Directions

Summary

Über Autor(innen)

Lukasz Swiatek lectures in the School of the Arts and Media at the University of New South Wales in Sydney (Australia). He mainly undertakes research in communication and media studies, higher education, and cultural studies.

Marina Vujnovic is a professor in the Department of Communication at Monmouth University in West Long Branch, New Jersey (in the United States). Her work explores intersections between journalism and public relations, looking at issues of participation, activism, transparency, and ethics.

Chris Galloway teaches public relations on the Auckland (Aotearoa New Zealand) campus of Massey University. His research encompasses crisis communication, reputation management, and AI applications and their impacts.

Dean Kruckeberg (APR, Fellow PRSA) is a professor in the Department of Communication Studies at the University of North Carolina at Charlotte (in the United States). He is the author and co-author of many books, book chapters and articles about public relations, focusing on ethics and global public relations.