Swayne / Duncan / Ginter Strategic Management of Health Care Organizations

6. Auflage 2012
ISBN: 978-1-4443-0003-1
Verlag: John Wiley & Sons
Format: PDF
Kopierschutz: Adobe DRM (»Systemvoraussetzungen)

E-Book, Englisch, 880 Seiten, E-Book

The 6th edition of this established text is streamlined to a moremanageable format, with the Appendices moved to the web-site and asignificant shortening of the main text. There is a greater focuson the global analysis of industry and competition; and analysis ofthe internal environment. In consultation with feedback from theiradopters, the authors have concentrated on the fundamentals ofstrategy analysis and the underlying sources of profit. Thisreflects waning interest among senior executives in the pursuit ofshort-term shareholder value.
As ever students are provided with the guidance they need tostrategic planning, analysis of the health services environment(internal and external) and lessons on implementation; withadditional discussionssion of organizational capability, deepertreatment of sustainability and corporate social responsibility andmore coverageof the sources of organizational inertia andcompetency traps.
This edition is rich in new examples from real-world health careorganizations. Chapters are brought to life by the 'IntroductoryIncidents', 'Learning Objectives', 'Perspectives', 'StrategyCapsules', useful chapter summaries; and questions for classdiscussion. All cases and examples have been updated or replaced.In this edition the teaching materials and web supplements havebeen greatly enhanced, with power-point slides, to give lecturers aunique resource.

Autoren/Hrsg.

Swayne, Linda E.

Duncan, W. Jack

Ginter, Peter M.

Über Autor(innen)

Peter Ginter is Professor of Management in the Graduate School ofManagement and Professor of Health Care Organization & Policyin the Lister Hill Center for Health Policy at the School of PublicHealth at the University of Alabama at Birmingham.
W. Jack Duncan is Professor and Univeristy Scholar in Managementin the Graduate School of Management and Professor of Health CareOrganization & Policy and Senior Scholar in the Lister HillCenter for Health Policy at the School of Public Health at theUniversity of Alabama at Birmingham.
Linda E Swayne is Professor and Chair, Department of Marketingin the Belk College of Business Administratioinand Co-Director ofthe Physicians' Management Institute at the University of NorthCarolina at Charlotte.