This is the first study of the cultural meanings of advertising in the Irish Revival period. John Strachan and Claire Nally shed new light on advanced nationalism in Ireland before and immediately after the Easter Rising of 1916, while also addressing how the wider politics of Ireland, from the Irish Parliamentary Party to anti-Home Rule unionism, resonated through contemporary advertising copy. The book examines the manner in which some of the key authors of the Revival, notably Oscar Wilde and W. B. Yeats, reacted to advertising and to the consumer culture around them. Illustrated with over 60 fascinating contemporary advertising images, this book addresses a diverse and intriguing range of Irish advertising: the pages of An Claidheamh Soluis under Patrick Pearse's editorship, the selling of the Ulster Volunteer Force, the advertising columns of The Lady of the House, the marketing of the sports of the Gaelic Athletic Association, the use of Irish Party politicians in First World War recruitment campaigns, the commemorative paraphernalia surrounding the centenary of the 1798 United Irishmen uprising, and the relationship of Murphy's stout with the British military, Sinn Féin and the Irish Free State.
Strachan / Nally
Advertising, Literature and Print Culture in Ireland, 1891-1922 jetzt bestellen!
Weitere Infos & Material
List of Illustrations Acknowledgements Introduction PART I: ADVERTISING IN IRELAND 1850 - 1914 Prologue - The Irish Advertising Scene from the 1850s to the 1880s Advertising and the Nation in the Irish Revival PART II: PRINT CULTURE The Shan Van Vocht (1896-1899) and The Leader (1900-1936): National Identity in Advertising The Sinn Féin Depot and the Selling of Irish Sport The Lady of the House (1890-1921): Gender, Fashion and Domesticity Unionism, Advertising and the Third Home Rule Bill PART III: 'HIGH' CULTURE Oscar Wilde as Editor and Writer: Aesthetic Interventions in Fashion and Material Culture Consumerism and Anti-Commercialism: The Yeatses, Print Culture, and Home Industry PART IV: ADVERTISING IN IRELAND 1914 -1922 Advertising, Ireland and the Great War Coda - From the Armistice to the Saorstát Bibliography Index
JOHN STRACHAN is Professor of English Literature at the University of Northumbria, UK. His books include (2007) and, with Alison O'Malley-Younger, (2011). He is Associate Editor of the and a Fellow of the Royal Historical Society.
CLAIRE NALLY is Lecturer in Twentieth-Century English Literature at the University of Northumbria, UK. Her published work includes (2009); , edited with Angela Smith (2012); and , edited with Matthew Gibson and Neil Mann (2012).
