Crisis Communication Cases from Asia

A Cultural Approach
1. Auflage 2024
ISBN: 978-1-032-53389-6
Verlag: Taylor & Francis

Buch, Englisch, 226 Seiten, Format (B × H): 152 mm x 229 mm, Gewicht: 476 g

This book analyzes crisis communication in Asia, focusing on how culture (broadly defined) plays a central role in the way a crisis develops and is resolved.

Using the case study method, this book offers the reader glimpses of the variety of cultures in the continent, displaying the complexity of the cross-cultural process of conducting crisis communication in this diverse environment. Each of these cases addresses the onset, evolution, and resolution of the crisis. The contributors are seasoned practitioners who have done crisis communication work in this continent and have used the same framework of five environmental variables that define culture in this book: political culture, economic systems, societal culture, media systems, and activist environments.

This edited volume is ideal for scholars and advanced students in public relations and strategic communication generally and crisis communication specifically.

Zielgruppe

Postgraduate and Undergraduate Advanced

Autoren/Hrsg.

Sriramesh, Krishnamurthy

Yeo, Su Lin

Fachgebiete

• Wirtschaftswissenschaften Betriebswirtschaft Bereichsspezifisches Management Public Relations
• Sozialwissenschaften Medien- und Kommunikationswissenschaften Kommunikationswissenschaften

Inhaltsverzeichnis

Introduction  1. Extending the Horizons of Crisis Communication Scholarship and Practice: A Socio-cultural Perspective  2. VIETNAM: Lost in Translation: Coca Cola’s Advertisement Sparks Crisis  3. INDIA: McDonald’s Faces Boycott Over Halal Meat  4. MALAYSIA: Environmentalists Rally Against MNC Over Radioactive Waste  5. SINGAPORE: MNC Halts Retrenchment Over Employees’ Anger  6. JAPAN: Nike’s Anti-Racism Ad Sparks Backlash  7. CHINA: H&M “Canceled” by Chinese Consumers Over Uyghur Cotton  8. INDONESIA: Diversity vs Ideology: Muslims Demand Starbucks Boycott Over LGBTQ+ Stance  9. THAILAND: FoodPanda Faces Boycott for “Terrorist” Comment  10. SOUTH KOREA: Ignoring History Imperils Uniqlo’s Business.  Epilogue

Über Autor(innen)

Krishnamurthy Sriramesh is a Professor of Public Relations in the College of Media, Communication, and Information at the University of Colorado, Boulder, USA.

Su Lin Yeo is Associate Professor in the Lee Kong Chian School of Business at Singapore Management University.