Singh Business Practices in Emerging and Re-Emerging Markets

2008
ISBN: 978-0-230-61101-6
Verlag: Palgrave Macmillan US
Format: PDF
Kopierschutz: 1 - PDF Watermark

E-Book, Englisch, 259 Seiten, eBook

This book highlights current business practices in the emerging markets of China, Ghana, India, Kenya, Nigeria and UAE, and explains how global competition has created a culture of competitiveness and an era of consumerism. The region-specific issues, tested theories, and empirical evidence make the book of value to both researchers and managers.

Zielgruppe

Research

Autoren/Hrsg.

Singh, S.

Inhaltsverzeichnis

Introduction; Satyendra Singh   - PART I: THE EMERGING MARKETS - Market Liberalization in Emerging Economies: Changing Business Practices; Peter M. Lewa   - PART II: BUSINESS AND ETHICAL ORIENTATIONS   - Business Orientation, Brand Image, and Business Performance; Satyendra Singh   - Ethics and Profitability: Can They Coexist; Satyendra Singh   - Business Ethics and Marketing Practices in Nigeria; Taiwo Akinmayowa   - PART III: EMERGING LIFESTYLE AND CONSUMER BEHAVIOR   - Attitude of Indian Consumers towards Wine: Pleasure Versus Prescription; Satyendra Singh   - Culture, Creativity, and Advertising; Satyendra Singh& Kwaku Appiah-Adu   - PART IV: EMERGING BUSINESS PRACTICES   - Current Marketing Practices in Ghana; Kwaku Appiah-Adu and Satyendra Singh   - Performance Measurement of the International Joint Ventures (IJVs) in an Emerging Market; Gin Chong   - Two Case Studies: Harnessing Knowledge Capabilities in Emerging Markets: Off shoring and the Experience of Mac and Co.; Ajay Bhalla   - Change Management in Mast Africa Limited; Peter M. Lewa   - Conclusion

Über Autor(innen)

Satyendra Singh isan Associate Professor, Marketing and International Business, University of Winnipeg.