Buch, Englisch, 256 Seiten, Format (B × H): 157 mm x 231 mm, Gewicht: 499 g
Uncover What People Need Before Doing What They Ask
Buch, Englisch, 256 Seiten, Format (B × H): 157 mm x 231 mm, Gewicht: 499 g
ISBN: 978-1-394-28952-3
Verlag: Wiley
Learn to uncover what your managers, clients, customers and other stakeholders need before doing what they ask
People don't know what they need. The wants we communicate to others are shaped by our subconscious and the familiar, and limited by what we think is possible. But they don't always reflect our actual needs.
In Stakeholder Whispering: Uncover What People Need Before Doing What They Ask, author Bill Shander demonstrates how to get from your stakeholders' "order"—what they're asking for—to what they really need. You'll learn how to uncover the needs and desires of your clients, colleagues, bosses, customers, and other stakeholders based on what they ask for and how they ask for it, and how to deliver products and services that meet those needs.
Inside the book:
- Help your stakeholders accomplish their goals and make the best decisions possible by helping them see what they really need
- Shift from executing on tactics driven by others' commands, to strategic action driven by underlying needs
- Transform your organization from one filled with "order-takers" into one where people work collaboratively to meet goal-oriented requirements
Perfect for managers, executives, and other business leaders, Stakeholder Whispering will also earn a place on the bookshelves of entrepreneurs, founders, designers, product and project managers, UX experts, data and business analysts, and anyone else hoping to better meet the expectations of their coworkers, managers, clients, and customers.
Autoren/Hrsg.
Fachgebiete
Weitere Infos & Material
Preface vii
Acknowledgements xi
Whisper While You Work xiii
Part I: What & Why 1
Chapter 1: Nothing Is As It Seems 3
Chapter 2: More Rolling Stones, Less Coldplay 14
Chapter 3: Everything Is UX 21
Chapter 4: Who Are You? 31
Part II: How Ideas 35
Chapter 5: You Belong 37
Chapter 6: Just Asking Questions 47
Chapter 7: Useful Paranoia 54
Chapter 8: Kill the Cat 59
Chapter 9: Can You Hear Me Now? 65
Chapter 10: A Rigid and Flexible Process 72
Chapter 11: Peeling the Stakeholder Onion 81
Part III: How Hands-on 89
Chapter 12: How to Run a Therapy Session 91
Chapter 13: I Feel You 99
Chapter 14: Starting Broad, Digging Deep 107
Chapter 15: Chunky Segmentation 120
Chapter 16: Gained in Translation 126
Chapter 17: The Art of the (Im)Possible 131
Chapter 18: Bobbing for Apples 139
Chapter 19: Silence Is Golden 144
Chapter 20: Good Questions 151
Chapter 21: Turn It Around 157
Chapter 22: Whispering En Masse 163
Chapter 23: Let’s Talk About Bias, Baby 173
Chapter 24: What It’s Really All About 179
Chapter 25: Trouble 181
Chapter 26: When You Know You’re Done 191
Part IV: Now What 199
Chapter 27: Prequalifying Whisperability 201
Chapter 28: Influence Without Authority 207
Chapter 29: Final Thoughts, Including Some Love for the Stakeholders 218
Index 223
