Scudder World Class Communication

How Great CEOs Win with the Public, Shareholders, Employees, and the Media
1. Auflage 2012
ISBN: 978-1-118-28697-5
Verlag: John Wiley & Sons
Format: PDF
Kopierschutz: Adobe DRM (»Systemvoraussetzungen)

E-Book, Englisch, 240 Seiten, E-Book

Proven advice for communicating effectively before the media,customers, employees, and investor relations
Many executives focus too narrowly on the financial side oftheir business and neglect the importance of communicating withtheir employees, the media, and the public. World ClassCommunication equips you with crisis lessons, procedures, andexamples that could help your company save millions of dollarsthrough proper preparation and response. The must-have book everyCEO needs, World Class Communication is packed with examplesof good and bad handling of countless situations and expertinstruction on how to manage them without breaking into asweat.
* Reveals the keys to successful shareholder communication
* Tips for winning in the media--every time out
* Expert tips for developing powerful public speakingtechniques
* Discover how to rally employee support and performance throughcommunication
There is a great, and often irrational, fear of the media amongCEOs, with too few executives truly knowing how to deliver amessage effectively in an interview. World Class Communicationdelivers the necessary tools and techniques you need to communicateyour message to your target audience--from shareholdermeetings to corporate communications to handling crises.

Autoren/Hrsg.

Scudder, Virgil

Scudder, Ken

Weitere Mitwirkende

Rosenfeld, Irene B.

Über Autor(innen)

VIRGIL SCUDDER, president of Virgil Scudder &Associates, has trained and counseled heads of major corporationsfor over thirty years, serving in two dozen countries on fivecontinents. Often referred to as "the dean of media trainers," heis a prolific writer and speaker. From his New York base, heregularly comments on current management issues on his blog and inhis quarterly column, "In the C-Suite," which appears in each issueof The Public Relations Strategist.
KEN SCUDDER is a writer and communication trainer andconsultant. He cofounded Virgil Scudder & Associates in 1990and, along with having bottom-line responsibility for the office,has conducted media, crisis, and presentation training programs inthe U.S., Africa, and Europe.