Buch, Englisch, 118 Seiten, Format (B × H): 168 mm x 240 mm, Gewicht: 360 g
The Corporate Lifecycle: An essay and interviews with Franz Fehrenbach, Jürgen Hambrecht, Wolfgang Reitzle and Alexander Rittweger
Buch, Englisch, 118 Seiten, Format (B × H): 168 mm x 240 mm, Gewicht: 360 g
Reihe: Roland Berger School of Strategy and Economics
ISBN: 978-3-658-02877-0
Verlag: Springer
Change or die! With this stark claim begins the journey through the corporate lifecycle. Why do so many companies fail? Why do managers struggle to recognize change early or hesitate to take vigorous action? Why – and how – must the traditional lifecycle concept be modernized if it is still to provide valid orientation?
In this essay, Roland Berger CEO Burkhard Schwenker analyzes the challenges facing managers today and explores their implications for good management. Corporate management, he argues, must once again become more direct, more personal, more entrepreneurial. His experienced and thoughtful analysis is complemented by insightful, candid interviews with renowned entrepreneurs and business leaders, conducted by journalist Mario Müller-Dofel. Finally, Schwenker outlines an agenda calling for action in six specific areas.
Zielgruppe
Professional/practitioner
Weitere Infos & Material
Preface.- Dedication to an entrepreneur.- Chapter 1: The challenges of good management.- Chapter 2: The art of guiding a company through its lifecycle.- Chapter 3: “How do you manage?”.- Interviews with entrepreneurs and business leaders.- Chapter 4: The mark of good management.
